5 contemporary strategies that help improve your rankings
The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016.
The post 5 contemporary strategies that help improve your r…
Link building outreach: preparation meets persuasion
Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign.
The post L…
What are the true goals of link building campaigns?
What is the goal in building links? Obviously links are the goal in link building. Right? Well, not exactly. Links are an … read more
Ask Yoast: can backlinks from one site hurt my rankings?
Backlinks to your website usually contribute to your rankings. So generally you’d be happy to get lots links to your posts and pages. But what if you get lots of links from one site? Would Google consider that as suspicious, and could you therefore be penalized? In this Ask Yoast we’ll take a question from Gabriel Heffes of Alberta Home […]
5 ways to maintain your SEO ranking
You’ve worked hard to reach the top spot on Google — now you have to defend your position. Columnist Daniel Faggella provides his advice for staying on top.
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How mobile has changed our present and future search behaviour
Well, first thing’s first. Mobile search isn’t mobile.
Ask Yoast: should I never buy links?
We understand that, at times, you might be tempted to buy links. Who doesn’t want to start ranking quickly? And, would it really harm your site, even if it’s from a “trustworthy” link selling site? Watch this video and know why you should never buy links! Why you should never buy links Can’t watch the […]
Is it game over for PRs when it comes to link building?
Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The campaign sought to attract the attention of a bunch of highly relevant bloggers, as well as, hopefully, a few links.
Beyond authority: guiding metrics for lasting links
Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts.
The post Beyond authority: guiding metrics for …
5 ways SEO and PR should be working together
When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole.
The post 5 ways SEO and PR should be wo…
Performing a manual backlink audit, step by step
Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
The post Performing a manual backlink audit, step by step app…
The benefits of creating a purpose-driven SEO strategy
Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website’s purpose.
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The power of “Anchor Influencers”
Producing linkworthy content is a big investment, and columnist Eric Enge explains how relationships formed with key influencers can accelerate your SEO efforts and help you maximize your content investment.
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Metrics blindness: Why it’s harming your link dev efforts
Do you make decisions based on metrics alone? Columnist Julie Joyce makes the case that this mindset can remove the critical human element from your marketing efforts.
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Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]
Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on the current and future state of enterprise SEO and customer acquisition.
10 ways link building has changed over the last 10 years
Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building.
The post 10 ways link building has changed over the las…
How checking your link profile can save your site
Inbound links are crucial to your SEO success, but Pratik Dholakiya reminds us that if we aren’t vigilant, toxic backlinks can lead to ranking penalties.
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2016 State of Link Building Survey coverage
What does modern-day link building look like? Columnist Andrew Dennis explores the results of a 2016 survey on link building conducted by Moz, Credo and Page One Power.
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2016 state of link building survey: five important takeaways
Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey … read more
Manual link building’s 7 worst outreach offenses
Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations.
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