The 4 Truths About Link Building

The world of link building hasn’t just evolved over the last couple of years — it has been completely turned upside down. In essence, what in many ways was once a relatively easy business has become a formidable venture to maintain. Just a few years ago, finding sources to build links…

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Back To Basics: 5 Fundamentals Of Link Building That Will Never Go Away

SEO is a totally different beast today than it was just a few years ago, and many would argue that link building is the aspect that’s suffered the biggest beating since then. Yes, the process of link building today is nothing like how we did it in years past — but the qualities that…

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(More) Enterprise Link Building Strategies

brandingMany people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.

Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking penalties) to win against web spamming may perhaps just prove the real importance of links to the search technology. Seeing that links are still one of the best signals they can use in determining the relevance, authority, popularity and the credibility of a web page or an entity.

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The 10 Worst Link Building Assumptions

Over the past few years, one of the biggest problems I’ve faced is educating clients about search marketing — about what’s reasonable to expect and what isn’t in the world of link building. It can be difficult, especially in the winning-the-business stage, to admit that you…

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A Step-By-Step Guide To Link Building For Boring Industries Or Products

Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier si…

Why “Linksville” Is a Ghost Town: Link Building Is Moving In House

Several years ago, I wrote a column here titled Why Link Building Must Go In-House. The main thesis of that column can be summed up with this quote: There are almost as many link building tactics as there are companies selling them. Google lists over a million. On more than one occasion, I have…

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Up Close @ SMX: Link Acquisition & Auditing For The Advanced SEO

Link acquisition and auditing issues for the advanced SEO was probably one of the most popular sessions at SMX Advanced. The panelists framed the discussion around three areas: Preventative Link Building, Link Earning  and Site Auditing. However, the tips — at least as far as I could tell…

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Using Campaign Tracking To Measure Link Building Success

Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you’ll invariably get a consensus: link building. Even the term “link building” has become so controversial that many marketers are shying away from it in favor of “content…

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Why Build Links? 6 Reasons You Should Be Link Building in 2014

There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link…

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Why Build Links? 6 Reasons You Should Be Link Building in 2014

There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link…

Please visit Search Engine Land for the full article.

10 Questions To Ask When Creating A Link Building Campaign

One of the most common questions I hear related to link building is, “Where do I start?” Whether in a blog post or a conference presentation, link building experts often focus on specific tactics when giving advice. The message can sometimes come across as, “Here are some things…

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Discover Who’s Eating Your SEO Lunch… And How To Beat Them

The combination of web analytics and a thoughtful SEO strategy is a winner. Here’s one of my favourite strategies to ensure you’re beating your competition at SEO linkbuilding.

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7 Things I Wish Execs Knew About Link Building

Whether it’s your CMO, your client or your client’s boss, we’ve all worked with someone who just doesn’t quite get search. And that’s OK. We can’t expect everyone to understand the intricacies behind what goes into that No. 1 ranking. SEO is easy in theory, but…

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5 Tactics We Used To Build Links Last Month

There are a lot of questions around link building tactics these days, especially when it comes to how companies can actually build links that won’t get them in trouble. In fact, one of the most common questions I hear at conferences and from clients is, “How do you build good…

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Scaling & Systematizing Your Link Building

I’m all about systems and processes. That’s the only way to scale. You could be the best link builder in the world, but how are you going to scale that? Until you remove the bottleneck — namely yourself — from the system, you can’t achieve true scale. (At least until…

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Link Building ≠ Content Marketing. But Here’s How They Fit Together

Link building has gone through a lot in the past 18 months — and when content marketing became the buzzword of the day, there were troves of articles saying that content marketing is the new link building or that content marketing has replaced link building. That couldn’t be more false….

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How To Amp Up Your User Engagement (And Get More Links)

People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you. In this era where we’re all terrified about who’s linking…

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How To Get Your Content Linked To From Top-Tier Websites

Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of…