Creative Link Building Ideas For Really Boring Websites
Let’s face it: you might have a business or product that is simply not sexy, and it will always be difficult to “build links.” In fact, it might be downright impossible, or just cost prohibitive. For many sites, it’s hard to build links from clients and prospects. And there…
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Using Analytics To Enhance Your Link Building Strategy
Like everyone else, I’m not psyched that Google took away my organic keyword data. It’s pretty uncool and, as a marketer, it makes my life a bit harder. However, analytics is much more than keywords; and, there’s a lot of great information in there that can help drive better…
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Myths About Link Building That Hurt Internet Marketing
Myth No. 1: Social Media Link Building Helps Search Engine Optimization I still see way too many SEO bloggers and forum pundits spouting this nonsense. Some of them continue to cite correlation studies that don’t prove any relationship exists between social media links and search engine results performance. Major social media blocks Web search so if you’re thinking that getting a lot of social media mentions is somehow going to magically speed up your search engine optimization, even Arthur C. Clarke can’t help you. There is no technology sufficiently advanced enough to create your desired magic. There is an indirect relationship between social media visibility and search visibility. The relationship can be boiled down to “what happens on the searchable Web happens on social media”. If you’re faking it in social media you’re faking it in Web search, too. People will recognize your efforts … or they won’t. Changing your marketing strategy from populating blogs with posts to populating social media accounts with links doesn’t change who you are or what your message is. In rare cases your business personality may be more suitable for the social Web than for the searchable Web, but most businesses can expect to fail […]
The New SEO — It’s About People, Intent, & Meaning
There are two ways to try and understand the future. One is to gaze into the misty depths of a magic crystal ball and guess what might happen. The other is to view facts from a coldly logical standpoint and draw verifiable conclusions from them. To mak…
5 Ways To Make Your Client Kickoff Meeting A Success
When we moved to agile marketing for our internal process, it changed the way we think. Instead of finding any resources that were available, we had dedicated teams that worked on a smaller number of clients. Instead of working against a 12-month marke…
The ROI in Forum and Comment Marketing
Building and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.
Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.
The post The ROI in Forum and Comment Marketing appeared first on Kaiserthesage.
Infographic: What Is The Nofollow Tag; When & How To Use It
The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence…
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Google’s Matt Cutts: Guest Blogging Best Done In Moderation
In his latest video, Google’s head of search spam Matt Cutts answers the question, “How can I guest blog without it appearing as if I paid for links?” According to Cutts, when his team reviews spam reports, there is usually a clear distinction between organic guest blog content…
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Why The YouTube Keyword Tool Is So Amazing For Link Building
Debra Mastaler mentioned the YouTube keyword tool again recently, and I don’t think I’ve been this excited about keywords in, well… ever. I confess to only now realizing how much of a help it can be. Never mind the awesome fact that you can get keywords and easily import them into…
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Did Hummingbird Eat Link Building?
Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter. And it most likely opens the door for a lot more…
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How To Use The Marketing Funnel For SEO & Inbound Marketing
This month, I’m going to discuss content marketing strategy as it relates to search engine optimization. A lot of businesses get this wrong by focusing too tightly on the sales parts of the marketing funnel. With PPC, Money Buys Placement Before I get into SEO, let’s examine PPC as a…
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Don’t Just Earn Links, Build Links Too
With the advent of Hummingbird and the inevitable (not provided) update over the last week or so (from an announcement perspective at least), Google appears to be fully flexing its monopolistic muscles and reminding us SEOs of our rightful place in the organic world. Whenever Google shakes the industry up a little bit, I often […]
Post from Annabel Hodges on State of Digital
Don’t Just Earn Links, Build Links Too
Ezine Articles & Press Releases Supplied As Bad Backlink Examples In WMT
Ezine Articles and press releases have long been utilized by SEO professionals for building backlinks. In late July 2013, news broke that links should be no followed in press releases. Right around this same time, Google also mentioned that if you are …
Are You Setting The Right Link Building Expectations?
In the world of search and online marketing, we talk a lot about the evolving landscape, particularly when it comes to link building. Tactics that work one day can stop working with the switch of a Google button. Tactics that you think are legit can suddenly be deemed a “link scheme.”…
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So You Want to Talk About Linking on the Web
Everyone has the right to earn a reputation for being resourceful and clever in whatever field they work in. The World Wide Web is a great platform for doing that. However, in search engine marketing there are two kinds of content that prove you’re not ready to earn a good reputation for being resourceful and clever: Articles that tell people how to create their own manipulative links Articles that tell people how to sneak past search engine filters If you have a competitive advantage in the SERPs, being the first person to talk about that competitive is asking for trouble. Sooner or later you have no competitive advantage because other people follow in your footsteps. And in time you may find that new search engine rules turn your once competitive advantage into a disadvantage, maybe even a penalty. As we just learned, sharing your favorite linking resources on the Web is a very short-sighted idea. Not because people don’t already know about these great linking resources, but because bringing more people in to abuse and exploit those services only shortens the window of opportunity you have to enjoy your competitive advantage and increases the probability that one day your clever […]
How Can You Predict A Site’s Future?
I was recently asked how to make sure that each link you build (however you do it) remains a safe one — and I have to say that I truly had no idea how to answer that. A few years back, my answer would have been different than it is today. Remember when we all said […]
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4 Ways to Wash Away The Link Building Hate
This is a post from one link building nut to link building nuts everywhere. You know who you are. Link builders love building links — most of the time. But there are lots of reasons to hate it, too. If you hate link building and you’re a link builder, you’d better take a serious…
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Changing Course In The New Linking World
In the wake of the Great Google Massacre (i.e., everything that’s happened over the past couple years since Google got serious), there are many sites that survived the carnage but aren’t as successful as they used to be — and they’re looking for ways to get back to where…
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9 Link Building Lessons We Learned As Kids
Do you remember the life lessons we learned as kids? Sayings like, “Treat others the way you want to be treated,” and, “Don’t count your chickens before they hatch,” were taught to us at a young age to guide us, help us make better decisions, and remind us to be nice…
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How to Stay Motivated and Avoid Work Ruts
I’ve been a part of Distilled’s Outreach team for nearly two years, and during my time here I’ve built some awesome relationships, worked with some great clients, and had a lot of personal success. I love my managers and my Continue reading »