9 Things We Should Never Stop Doing in Link Building
A couple of months ago, I went on a little rant. (It happens sometimes; I’m looking into it.) I was overwhelmed by the responses that little column generated, with others picking up my rally cry to eliminate super shady link building practices. But commenters were also quick to point out that…
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50+ More Things Every Link Builder Should Know
A year ago, I wrote a post about 50+ things that every link builder should know. Over the past year, link building has definitely gotten a lot tougher — it’s been renamed several times, become more vilified than ever, and generally taken a beating. However, it still holds up as a viable…
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5 Ways To Get Way More Results From Link Building Outreach
If you’ve heard me talk, you know that I’m ridiculously passionate about link building that, ahem, works. I mean, getting a couple links out of a campaign is nice. After all, a link is a link. But if you’ve done all the work to find 100 “webmasters,” researched their…
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How Newsjacking is creating a new buzz in online marketing
This post is a case study on a Newsjacking from Lyndon Antcliff. Lyndon spoke at this year’s LinkLove London and is a specialist in web content that creates buzz in the form of links, social signals and newspaper mentions. He runs a Newsjacking Continue reading »
The Anatomy of a Great Guest Post
Lately there has been a lot of talk about how guest posting has gone down hill.While there are tons of guides on how to write a good blog post, there are some things about guest posting that are unique. So I want to focus on Continue reading »
Understanding Google’s Latest Assault On Unnatural Links
Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us would have missed it. (I have a page change tool app set up for that exact…
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Managing your clients; This is how we roll, DistilledLive video
It’s not always about SEO keywords and outreach tactics at Distilled so, with that in mind, this week’s DistilledLive video gives you guys the low-down on how we do ‘sales’ a little differently here. Tune into the video below where Continue reading »
7 Real Life Ways to Build Links
The majority of the time when we’re discussing link building, we focus on things like outreach, content strategy, tools and, in general, ways we can acquire links online. Which makes perfect sense since links are… well, online. But what about the offline, or “in real life”…
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7 Ways To Get Links When Launching A New Website
Launching a new website is one of the hardest things you do. It’s also one of the best ways to get a nice influx of links pointing your way. I know this because for the past 2 1/2 months, I’ve been living it. On Tuesday, July 16 at 3:52 p.m., 352 Media Group officially became […]
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Tactical Link Building Insights with Jon Cooper and Brian Dean
This week, I had the chance to pick the brains of two of the most creative minds in the link building sphere today – Jon Cooper and Brian Dean.
A week ago, we received a tweet from Dean Gareth Davis about having us three talking about link building. So I guess this post is a sneak peek of how might that go in the future.
Link Building Outside The Box: Outreach & Content Refreshing
Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations. One thing most can agree on is that methods always need to adapt to keep up with opportunity and algorith…
That movie where those two guys drink wine – How Google is understanding your searches, DistilledLive video discussion
How does Google understand your searches? Well, in the latest DistilledLive video Will Critchlow and Tom Anthony share their thoughts on some of the new ways that Google is ‘understanding’ the web. On a similar subject to Will’s recent talk Continue reading »
To Build Better Links, Stop Focusing On The Bad Ones
Over the past year, I confess that I’ve spent way more time digging into bad links than good links. I’ve conducted audits with the specific goal of finding problems — not finding links to emulate or identifying awesome links that the client should go to great lengths to keep….
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Build B2B Brand Awareness, Not Links
Given the ample warning and increased transparency Google provided in advance of Penguin 2.0, it surprises me that B2B search marketers still blew up the forums about being penalized for link spam after it hit. There’s no reason webmasters should not have cleaned up their act before the…
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Link Building Campaign Design: How To Scale Outreach Today
“Scaling link building” is a buzzword that died a slow but well-deserved death over the course of the last several years. Panda, Penguin and common sense were nails in the coffin for many wild link building schemes advertised as “cheap and scalable.” But, if you’re…
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22 Link Building Tips from @xightph
Links will always play an important role in the search, aside from the fact that it’s the core in which most search engines’ algorithms are based on – it’s still the best way to rank content.
Experts also believe that links are still very much important, though it’s known that Google will most probably just value those that are evidently natural and non-manipulative.
How to Pitch Journalists: Pro Tips from a BuzzFeed Contributor
Does your blogger outreach campaign consist of sending formal press releases to multiple journalists at once? Or, are you ignoring smaller blogs and Tumblrs and opting to pitch highly authoritative sites instead? Well, guess what? You’re going about it the Continue reading »
11 Things We Should Never Ever Do In Link Building Again
Okay friends, we need to have a little talk. I am frustrated. All of us Link Week columnists genuinely care about giving away good (and free, I might add) information on how to do link building the right way. So why, why, pray tell, do we continue to see so much crap? Clearly, we’re going to…
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The Problem With Identifying Problem Links
Since the last Penguin update, there has been a lot of chatter about examining your link profile in order to identify bad links. Whether you’ve been hit by that update or your site remains unscathed (for now), the potential danger of “unnatural” links is top of mind. Many people…
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3 Principles Of Future-Focused, No-Surprise Link Building
Link building doesn’t really fit the mold with the rest of the online marketing world. It’s unique and always changing. Even after trying to understand it, most marketers still don’t get it, and many SEO agencies don’t even want to touch it. That’s because link building is a moving target…
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