An Introduction to Artful Link Poaching
Link poachery falls into that class of link acquisition strategies that includes Link Reclamation and Link Harvesting. Link reclamation deals with asking Website owners to replace links whose original destinations have been taken offline. Link harvesting deals with redirecting assets you control – which have earned links – toward other destinations you control. These redirected…
SEOCausal: proving the impact of link building
The campaign Our client, a market leader in enterprise cloud business management solutions, was looking to re-establish itself as the first-choice provider of accounting solutions for businesses of all sizes, but in particular, with small businesses. Through a single large-scale content marketing campaign, we needed to reach and engage small business prospects and improve brand […]
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Endless Sources of Natural Links
One of the few phrases in search engine optimization for which I believe most people agree on a definition is “natural links”. Everyone seems to understand that these are “links bestowed by someone else without your knowledge or incentive”. “Natural links” equal “earned links” for all intents and purposes, although technically they include a few…
Acontextual Linking Strategies
So far as I can recall (and I ran a quick Google search to somewhat confirm this), I’ve never used the phrase “contextual link” in any blog post. And I’ve always wondered what people meant by “contextual links”. I somewhat half-assumed there was a fairly common definition for the phrase. Nope. When I thought of…
What Link Building Strategy Do Search Engines Implicitly Approve?
Do search engines implicitly approve of any link building strategies? Search engines prefer that you earn good links fairly, but they will accept links that use “nofollow” or “sponsored” link relation attributes. Any strategy that helps you earn editorially bestowed links or where you place properly disclaimed links is acceptable. You should not abuse exceptional…
Scalable, White Hat Link Acquisition Tips
Scalable, White Hat Link Acquisition Tips comply with search engine guidelines, don’t entail paying other people for links, and offer no guarantees of influencing search results. The links should create real value for human visitors wherever they are placed. I’ve historically divided link acquisition between “link building” and “earning links”. But the Web has evolved…
SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content. But meeting (their) MUM wasn’t all. There was lots of SEO news in May 2021 and our […]
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Crowd marketing: A link building method that only 2% use to rank higher on Google
Discover why crowd marketing as a link building strategy is still useful in 2020, the best practices to apply, and things to be aware of. Stay tuned!
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The anatomy of a negative SEO attack
LinkGraph CTO, Manick Bhan, discusses the most common types of negative SEO and details how site owners can perform negative SEO remediation.
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Five quick SEO wins to give your website a boost in search
SEO is not for the faint of heart. It takes tons of effort and know-how. That said, there are some quick wins you can apply, even with limited knowledge and expertise. This article details four of those quick win actions.
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Top strategies behind link building success
Need to improve your link building strategy? Here’s how to get started with your on-page and off-page SEO.
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Why BIG Link Building Campaigns Aren’t All That
A summary of Rebecca’s biggest and best learnings from working in digital PR over the years so you can take these nuggets with you on your SEO journey.
Post from Rebecca Lee
Crowd marketing is the forum link building strategy you need to know in 2020
Make the most out of niche communities with the power of forum link building.
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Testimonial link building: Using real experiences for success
Guide on how to create effective testimonial link building and how they can end up getting your brand authoritative links from other businesses.
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If you think you’re link building, you’re doing it wrong
Founder and CEO of Organic Growth, Kevin Carney discovered many link building golden nuggets after interviewing 39 people with titles from Marketing Specialist, Outreach Team Lead, Head of Content, to VP of SEO & Analytics, about their link building practices.
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What are sponsored, nofollow and ugc links, and why use them?
Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a […]
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How to Do Linkbuilding Outreach in 2020
If you ask me what my favorite part of optimizing for search is in 2020 (or before), you won’t find link building anywhere near the top of the list. I say that as someone who has built thousands of links and who’s written multiple how to do linkbuilding outreach blog posts. I created my first…
Back to the SERPs: The (d)Evolution of Digital PR
Laura Hampton of Impression explores what she calls the (d)evolution of digital PR. Find tangible actions and thought-provoking insight here.
Post from Laura Hampton
How to Effectively React to Link Building Successes & Failures
Link building campaigns will have their fair share of failures and successes. The key is to learn from them improve to get things right for the next one.
Post from Sean Potter
How to pitch what journalists want
Many people talk about how link acquisition through gigital PR is continuously getting harder. Having data to highlight trends in what journalists are writing and linking to can be really useful.
Post from Jo Juliana Turnbull