SEO Basics: How to start with SEO?
You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 […]
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How to Build Links Like Eric Ward (AKA LinkMoses)
It’s not often I get invited to write a guest post by a mogul in the SEO industry that I happen to respect. So, thank you, Mr. Martinez. I appreciate the hot mic. Let’s jump into it. Remembering Eric Ward (AKA LinkMoses) The fact Michael readily agreed to let me pay homage to the late…
5 Different Types of Contribution to Get You Links
Original content contribution should form part of any link acquisition strategy. The key is to only go after the opportunities that offer genuine value.
Post from Sean Potter
5 Different Types of Contribution to Get You Links
Original content contribution should form part of any link acquisition strategy. The key is to only go after the opportunities that offer genuine value.
Post from Sean Potter
Beyond links: Lessons learned from a failed SEO link building PR campaign
In this post Polly talks about an example PR campaign which built hundreds of links but failed to consider SEO basics, making no difference on rankings and generating no ROI.
Post from Polly Pospelova
Tips to qualify link building prospects in minutes
How to qualify link building prospects in a simple method. Obtain a list of relevant prospects in several minutes rather than taking days of manual work.
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5 reasons journalists aren’t opening your pitch emails
When it comes to sharing a story with journalists, especially in this era where media are notoriously hard to reach on the phone email is everything. This means that reaching out via email is the most effective and direct medium of getting your press release to the right media contacts. Therefore, the open rate for a campaign has become the all-important metric for understanding why you may or may not be swimming in links and coverage. Rebecca Lee shares how to ensure your emails are opened.
Post from Rebecca Lee
How to Stop Journalists Ignoring Your Pitches
Journalists receive dozens of article pitches every day and will ignore most. How do you perfect your pitch to catch a journo’s attention?
Post from Sean Potter
Two simple behavioral levers to improve your link building efforts
There are only two broad strategies to improve your link building effectiveness, both of which come from a framework using BJ Fogg’s behavior model.
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International link building – how to build PR links globally
International link building can be daunting, but smart use of the right tools can make the task much easier. In this post, David White shows how to win links across borders.
Post from David White
What is link building?
Link building is an essential aspect of SEO. You can write the perfect post, but if search engines can’t follow at least one link to it, it will most likely spend its days forever waiting in vain for visitors to admire its outstanding content. For Google to find your post, it needs links from other […]
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SEO case study: How Venngage turned search into their primary lead source
In Nov 2017, Venngage enjoyed 275,000 visitors a month from organic search traffic. Today (16 months later) it’s 900,000. Details of how they did it.
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15 advanced link building tactics & tips to boost your SEO
Link building remains the SEO industry’s white elephant. Many proclaim that link building is spammy, dead, and even harmful to your SEO. But link building remains a primary part of an effective performance-based SEO strategy. And when executed properly contributes to higher organic search rankings. I recently gave a presentation at YoastCon 2019 outlining my […]
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Three fundamental factors in the production of link-building content
I’ve analyzed over 120 pieces of content across 16 industries to define common threads between campaigns that exceed or fall short of their expectations.
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Survey: Less than 10% of marketers to focus on Digital PR in 2019
A recent survey found that while 76% of marketers said brand awareness is a KPI for them, only 9% will focus on Digital PR in 2019.
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Debunked: Nine link building myths you should ignore in 2019
The link building industry is flooded with many myths that’ll never get you results but can get you into a lot of trouble. Nine myths debunked.
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5 link building DON’Ts you didn’t know about
A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, […]
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Link building from a holistic SEO perspective
Link building isn’t easy. That doesn’t mean it’s rocket science, it means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO […]
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Link building with PR: Relevant links at scale
Scaling a brand one link at a time can consume a great deal of time. Using PR can change this and grow your audience and links much more quickly.
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Link building for bloggers
As your blog grows, the situations you’re dealing with seem to become harder. Whoever says blogging is for the lazy, has not dealt with optimization for search engines, the ever-changing algorithms of Facebook and Instagram, the best practices of Pinterest or the ever dreaded link building. What is link building? Link building means, in short, […]
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