Lessons learned from launching 100+ content-led link building campaigns
Eight takeaways on content-led link building campaigns. James earned >2,500 links from publications including the BBC, the Guardian, USA Today, and Vogue.
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3 Link Building Tactics you can use to Gain Large Volumes of Legitimate Links for your Website
Any website needs links to be competitive in SERPs. But building large volumes of links can be difficult and daunting. There are ways to do it right, and this blog shares a few easy methods.
Post from Polly Pospelova
Link building techniques that still work in 2019
Eight link building techniques to add to your repertoire this year. Link building a crucial part of the SEO ecosystem, here’s how to get started.
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Understanding 14 types of backlinks – ideal SEO boosters + those to avoid
For better or worse, search engines judge your website by the company it keeps. 14 types of backlinks, from most beneficial to ones worth steering clear of.
The post Understanding 14 types of backlinks – ideal SEO boosters + those to avoid appeared first on Search Engine Watch.
Is hiding paid backlinks from Google actually possible?
Backlinks are a great way to boost your website’s ranking. Paid backlinks are a great way to get caught right in the unethical act. Here’s why you can’t get away with it.
Ask Yoast: Disavow backlinks from shady sites?
As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage […]
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Types of Google link penalties to avoid for your website
Review of the main types of Google Link penalties and how to avoid them when implementing new link strategies on your website.
Link building in 2018 (and beyond): 6 techniques that work
Six link building techniques that are still working in 2018 and will be just as effective in the foreseeable future.
Ways to improve your link building
With the right strategy in place, link building can be the perfect way of building strong authority to increase longer term, sustainable organic visibility. With so many different approaches, we take a look at the best ones to improve your site.
A Tale of Two Lunch Tables at MozCon 2018 (Content-Driven Link Building and Local Search)
Steve Morgan wrote up his notes for two of the Birds of a Feather tables at MozCon 2018, discussion round-tables on content-driven linkbuilding and local search which took place during the lunch breaks.
Post from Steve Morgan
A successful link building strategy in 6 easy steps
Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO […]
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Link building is complicated: A rebuttal
Contributor Andrew Dennis (kinda) disagrees with a previously published SEL article and offers his view on why link building may be difficult.
The post Link building is complicated: A rebuttal appeared first on Search Engine Land.
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Retailers: Improve your category pages before building links to your site
Or, as I like to put it: sort out your category pages for an easy win. The default response to most SEO ranking challenges is “we need more links”. It’s often an uncontested view; and one I hear often. Much of the time, you may feel obliged to compensate with more links, but you’re really […]
The post Retailers: Improve your category pages before building links to your site appeared first on Builtvisible.
Stop being a link snob and saying no to certain links
Want to know what bugs contributor Julie Joyce when she’s building links? When webmasters say no to links using nofollow or link-builders refuse to use new tactics ‘just because.’
The post Stop being a link snob and saying no to certain links appeared…
The power of podcasting: How to boost your reputation and search engine rankings
Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.
The post The power of podcasting: How to boost your reputation and searc…
SEO basics: What is anchor text?
Anchor text is the visible and clickable piece of text in a link. The text appears in a different color and is often underlined. If done right, this indicates what’s behind that link. Getting your anchor texts right increases the chance of someone clicking on your link. It also provides context for search engines. What […]
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Stop! Think twice before using nofollow attributes on your website
Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all.
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Audience-First Link Building
Years have passed since the inception of Google’s PageRank algorithm, and probably dozens of algorithmic updates related to the link graph.
Yet, links still remain as one of the most important search ranking factors (listed as #1 on the recent study …
A forward-looking history of link building
Link building is still one of the most important aspects of SEO. No-one can deny that you need high-quality links if you want to see success in your SEO efforts. But what are high-quality links, and what makes them so important?
Do outbound links matter for SEO?
In our plugin, we have a check for outbound links. Is there an outbound link on your post or page? And in case there isn’t one, please add an outbound link to your content! Why do we insist on adding a link like that? Isn’t it true that you should get links to your website, and […]
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