SEO basics: What is off-page SEO?

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media and local SEO. Or in other words, generating traffic to your site and making your […]

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3 SEO tasks to start 2018 off with a bang

Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas.

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4 reports you can pull from Ahrefs that you didn’t know existed

Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out?

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Why linkless mentions are the future of link-building

Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. But over time, the web has evolved, and search engines have evolved along with it – and developed better ways of gauging website authority. Here’s what you need to know about linkless mentions and why they’re the future of link-building.

How to generate links that drive traffic, not just ranking

Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.

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Private blog networks: A great way to get your site penalized

Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear.

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The four pillars of an effective SEO strategy

Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories.

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13 outdated SEO tactics that should terrify you

In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won’t die!

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How to increase B2B traffic by 192% in five months

Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client.

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10 ways to generate links with online influencers

Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site.

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Category page link building for ecommerce sites. The good, the bad and the ugly.

Time and time again, the discussion comes up. Building links to your homepage can be challenging, building links to category pages on an ecommerce site, however, is a totally different universe of hard. Trawling through the backlink profiles on everyday retail websites while I was researching this blog post made me feel pretty sad. You […]

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Visually understanding your site structure and external link weight impact

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.

The p…