Why content-led SEO will always fail to build links effectively

Great content doesn’t always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach.

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The Definitive Guide to Enterprise Link Building

Xight Interactive has been providing Technical SEO services for the past 5 years now, although our company is widely known for link building.

Over the years, link building remained a vital part of digital marketing and I personally didn’t see any signs of slowing down. This is very apparent when seeing most dominant companies/entities thriving in search are very active in their own link development campaigns.

The link graph is still a core component of today’s search algorithm (as revealed by Google’s Andrey Lipattsev).

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Organic Search Party: Our Top SEO Columns of 2016

Which stories got the SEO community fired up this year? Check out Search Engine Land’s top “All Things SEO” and “Link Week” columns of 2016 to find out!

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Why link outreach teams have the most difficult job in the agency

Good outreach is crucial to link building, but it’s not easy. Columnist Ian Bowden explains why it’s a tough, yet essential, element of a strong SEO campaign.

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How to avoid an outbound link penalty from Google

We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site’s outbound links need to be monitored as well.

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