Guide to Google ranking factors – Part 9: outbound links
This week in our series of Google Ranking Factors: outbound links.
Complete guide to keyword research for SEO
A complete, detailed guide to keyword research for SEO, including where to begin and what tools you’ll need.
I’ll stop the world and link with you
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.
The post I’ll stop the world and link with you appeared first on Search Engine Land.
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Guide to Black Hat SEO: which practices will earn you a manual penalty?
In order to elucidate further on the behaviours that will lead to a penalty, let’s take a look at the ‘black hat SEO’ practices.
Penguin 4.0: a link builder’s perspective
It’s been two weeks since Penguin 4.0 was officially announced.
Authority & link building with real-time Penguin
Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.
The post Authority & link building with real-time Penguin appeared first on Search E…
Content and SEO: Building linkable content
What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share.
The post Content and SEO: Building linkable content appeared first on Search Engine Land.
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Ask Yoast: Links to PDF files
If you’re starting with an (eCommerce) site you might have a lot of content that’s already available in PDF files: product brochures, datasheets, pricing information and so on. So some people might think: why not upload these PDF files and link to them? There are some disadvantages to showing PDF files on your site though. We’ll discuss some of […]
When to end your client/link provider relationship
Columnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it’s time to say goodbye.
The post When to end your client/link provider relationship appeared first on Search Engine Land.
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6 Content Hacks to Earn More Links
How can you make sure your content marketing efforts earn the best links? Pete Campbell shares six tactics to turn your content in to linkbuilding machines.
Post from Pete Campbell
Fixing historical redirects using Wayback Machine APIs
Columnist Patrick Stox believes that fixing historical redirects is often an easy way to achieve some quick wins, and this column shows you how to do just that using the Wayback Machine CDX Server API.
The post Fixing historical redirects using Waybac…
Search competitor analysis: backlinks, keywords and pages
Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.
The post Search competitor analysis: backlinks, keywords and pages appeared first on Sear…
6 e-commerce link building tactics that still work in 2016
Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store.
The post 6 e-commerce link building tactics that still work in…
Optimizing your internal link structure
SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links.
The post Optimizing your internal link structure appeared first …
Five factors for global SEO success
Businesses with global aspirations will have plenty of options for growth, but wildly hammering duplicate pages across numerous websites and changing the page title obviously isn’t going to work, so what is?
Ecommerce blogging: five proven reasons why it should be part of your SEO strategy
Should ecommerce businesses blog? That’s a question many ecommerce business owners find confusing; it’s easy to visualize the benefit a small business … read more
How to follow up on link requests
Wondering how much follow-up is too much? Columnist Julie Joyce gives us advice on how to follow up on link requests without bugging your contacts.
The post How to follow up on link requests appeared first on Search Engine Land.
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Using popular culture to drive local positioning
Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem.
The post Using popular culture to drive local positioning appeared first on Search Engine…
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Why links are still the core authority signal in Google’s algorithm
Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates.
The post Why links are still the core authority signal in Google’s algorithm appeared first on Search Engine…
Please visit Search Engine Land for the full article.
Collaborative Link Building: Tips and Tools for Working Better with Clients
Recently Linkdex’s Jono Alderson (@jonoalderson) wrote an excellent piece about how SEO agencies should better serve clients. Here are a few snapshot takeaways from the post: “Brands should consider why they’re outsourcing, rather than what.” (Original emphasis) “For the most part, [outsourcing to agencies] worked, because in-house teams tend to be short of executional resource, […]
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