The Recirculation Gap: Why Google Sends More Traffic Than Its Search Market Share Suggests

How can publishers receive a greater percentage of search traffic from Google than the market share Google has in the US? It’s likely due to what I call “The Recirculation Gap” and how Google probably “recirculates” searches back into itself less than Yahoo and Bing….

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Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014

Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedba…