The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.
The post The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins appeared first on…
Please visit Search Engine Land for the full article.
Using social metrics + SEO + questions to create content that drives inbound traffic
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.
The post Using social metrics + SEO + questions to create content that drives…
Fixing historical redirects using Wayback Machine APIs
Columnist Patrick Stox believes that fixing historical redirects is often an easy way to achieve some quick wins, and this column shows you how to do just that using the Wayback Machine CDX Server API.
The post Fixing historical redirects using Waybac…
How a Google Analytics change may be skewing your view of SEO’s value
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue.
The post How a Google Analytics change may be skewing your view of SEO’s value appeared first on…
Please visit Search Engine Land for the full article.
How your old content can help with SEO
Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.
The post How your old content can help with SEO appeared first on Search Engine Land.
Please …
How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.
The post How to downl…
Planning your website like your holiday
Planning your website is much like planning your holiday. If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it. In this post, I’ll explain the process of planning a (new) website from scratch. And make that process clear by […]
13 link opportunities to pursue now
Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to illustrate how each might work.
The post 13 link opportunities to pursue now appeared first on Search Engine Land.
Please visit Search…
How to quickly find and export all subdomains indexed by Google
Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple (and free) Chrome plugin.
The post How to quickly find and export all subdomains indexed by Google appeared first on Search Eng…
12 things successful PPC managers do in the morning
How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it’s all about learning good habits and describes her agency’s daily morning routine.
The post 12 things successful PPC managers do in the morning appeared first on …
7 ways to increase sales by creating trust
The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain […]
Checkout page UX
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. In this post, we’ll discuss the things you can improve, from the UX of your shopping cart to a thank you page. We’ll […]
How Many Pages On My Site has Google Indexed? Measuring Site Indexation
How many pages on my site has Google indexed? Getting an accurate answer to this question, especially with larger sites, is actually quite difficult. It’s smart to rely on your own data, that’s for sure. We know that using a site: operator in Google search will yield inaccurate results: Five hundred and something pages seems […]
The post How Many Pages On My Site has Google Indexed? Measuring Site Indexation appeared first on Builtvisible.
Performing a manual backlink audit, step by step
Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
The post Performing a manual backlink audit, step by step app…
The benefits of creating a purpose-driven SEO strategy
Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website’s purpose.
The post The benefits of creating a purpose-driven SEO strategy appeared first o…
Develop free, lightweight attribution insights for your paid & organic channels
Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device.
The post Develop …
What your teacher didn’t tell you about optimizing site speed
Site speed impacts your search engine ranks, so how can you make improvements? Columnist Brian Harnish details a few ways to decrease page load time for your top-performing pages.
The post What your teacher didn’t tell you about optimizing site speed appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The ins and outs of an SEO audit
How should you perform a site audit? What tools should you use? And how can you best present your findings to attain buy-in? Columnist Janet Driscoll Miller recaps a presentation at SMX West that covered these questions and more.
The post The ins and …
Send AdWords alerts directly to Slack with this AdWords script library
Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.
The post Send AdWords alerts directly to Slack with this AdWords script library appeared…
Calculating the value of organic traffic
Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate.
The post Calculating the value of organic traffic appeared first on Search Engine Land.
Please visit Search E…