Tips For A Successful PPC Account Takeover
When you’re taking on an existing account, perform these important checks to ensure you start off on the right track.
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A Search Marketer’s Guide To Becoming An Excel Power User
Start here to fine-tune your marketing analytics skills using Microsoft Excel and similar functions in Google Spreadsheets to build custom reports and executive marketing dashboards. Plus, find tips to integrate your data from Google Analytics, Google Webmaster Tools, related APIs and other search…
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How To Use LinkedIn As A B2B Link Prospect Development Tool
It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content…
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How To Conduct A Winning Local Search Audit
Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed…
How To Improve Shopping Ad Performance & Quality Score In AdWords
By late August, Product Listing campaigns for AdWords will be retired in favor of Shopping campaigns, so if you haven’t started migrating, don’t delay much longer. You can run both campaign types simultaneously, so start tweaking Shopping campaigns now so that they’ll be performing great by the…
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How To Integrate SEO Ranking Tools With Analytics Tools
Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don’t often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. The main benefits of integrating SEO ranking…
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Use These Tools To See What Entities Are On A Web Page
Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that …
Top 10 Tips For Local Search Success
Many local businesses today are overwhelmed by the variety of local marketing choices available. Unlike the old days when a small handful of advertising outlets would cover the majority of your audience, the sheer volume of marketing options has seemin…
10 Questions To Ask When Creating A Link Building Campaign
One of the most common questions I hear related to link building is, “Where do I start?” Whether in a blog post or a conference presentation, link building experts often focus on specific tactics when giving advice. The message can sometimes come across as, “Here are some things…
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Discover Who’s Eating Your SEO Lunch… And How To Beat Them
The combination of web analytics and a thoughtful SEO strategy is a winner. Here’s one of my favourite strategies to ensure you’re beating your competition at SEO linkbuilding.
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Scaling & Systematizing Your Link Building
I’m all about systems and processes. That’s the only way to scale. You could be the best link builder in the world, but how are you going to scale that? Until you remove the bottleneck — namely yourself — from the system, you can’t achieve true scale. (At least until…
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How To Amp Up Your User Engagement (And Get More Links)
People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you. In this era where we’re all terrified about who’s linking…
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How To Gain Additional Reach In AdWords With Similar Audiences
The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists…
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How To Get Your Content Linked To From Top-Tier Websites
Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of…
Got SEO Basics? 5 Tips To Boost Your Organic CTR
There’s no shortage of new digital marketing channels these days — and while they are innovative, exciting, and fun to experiment with, they can also distract you from SEO basics that can deliver performance gains. Your organic click-through rate (CTR) is a great example. A simple page…
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How To Use Instagram For Your Business
Instagram is an important network so if you’re not sure how to use it for your business – Stephanie Frasco shows you how
Post from Stephanie Frasco on State of Digital
How To Use Instagram For Your Business
Creating Content For Your Users That Will Also Get You Links
When you’re crafting content, you obviously want to create something that your users want to see; but, that’s not always as easy as it sounds. How can you tell what they want? How do you know what they need? Perhaps just as important is this question: how can you craft something that…
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Can Bing Be More Competitive In Search?
Recently, Nathan Safran wrote a piece titled, “The Bing Dilemma: What To Do With The Little Search Engine That Can’t.” In it, he posits that everything Bing has done in the past to grab market share is not working, partly because people are so used to using Google that any hope of…
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Advanced SEO Analysis – Part 1: SEO Research & Wisdom Of The Crowd
A couple of years ago, I was invited to speak at the SMX Advanced conference in Seattle on the topic of SEO and competitive intelligence. It is an area of SEO I’m passionate about, not only because it is one of the most difficult things in SEO to scale and do right, but also because […]
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Are You Ready For The New Google Shopping Campaigns?
This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for…
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