The Price of Off Brand Digital PR
Ensuring your marketing efforts, in any field, is aligned with the brand’s tone and ethos is the first box to tick when planning promotional work. As Digital PRs who are outreaching and selling in with SEO in mind, it can be hard to avoid creating off brand digital PR to get great links.
Post from Jodie Harris
When a Bad Review is a Good Thing for your Business.
In a world of user-generated content, a bad review can be a serious blow to your reputation. Wayne Denner explains how to handle negative customer reviews and how it can actually be a good thing for your business.
Post from Wayne Denner
These 6 brands are killing it on Instagram and here’s why.
Instagram is hot – there’s no denying it. This relatively new social network has taken all picture snapping lovers by storm. Here are 6 brands that are absolutely winning at Instagram, I’ve included some comments with each to inspire you.
Post from Krystian Szastok
Craft, Customers & Critics: Investing in Discovery
Do you and your teams have enough information gathered in discovery to make good choices about digital marketing strategies to support your business objectives? Whether you’re part of an agency or in-house with a brand, marketers are often pushed to go directly to work without the context and audience understanding discovery provides. There are many effective ecosystems in place that command excellence because of their investment in discovery.
Learn how NASA and Proctor & Gamble invest in discovery to improve outcomes.
Post from Lisa Williams
The Semantic Web: Business Models from a Marketing Perspective
Why should you structure & share more data than just your Rich Snippet data? Read about multiple ways to commercially exploit the possibilities of the Semantic Web.
Post from Jan-Willem Bobbink
The New and Improved MSN Homepage
State of Digital take a look at the newly designed MSN content portal that is being rolled out, take a look at the new shiny features
Post from Russell O’Sullivan on State of Digital
The New and Improved MSN Homepage
Top Tips on Driving Online Conversions From Offline Ads
It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is continued with full details of the product or service and in full resemblance of the original offline ad. The question is: how?
Post from Polly Pospelova on State of Digital
Top Tips on Driving Online Conversions From Offline Ads
Suarez and the Problem of Perception
Have you been enjoying the World Cup? I’m lucky in that I quite enjoy football, so my husband torturing me with watching every live match has been quite fun (yes, even the ones that start at 11pm). We’ve had goal-line technology (with its own controversies), the magic spray (I think it’s more of a mousse, […]
Post from Arianne Donoghue on State of Digital
Suarez and the Problem of Perception
Getting Yourself Heard – a Case Study from the Music Industry
How do you improve your brand`s chances of being heard online? Laura Phillips looks at three ladies who were thrown into the limelight and how they increased their online presence.
Post from Laura Phillips on State of Digital
Getting Yourself Heard – a Case Study from the Music Industry
5 Reasons to Try Facebook Advertising for the First Time
Not tried Facebook Advertising Yet? Here are handy 5 tips to get you started…
Post from Sarah Bradley on State of Digital
5 Reasons to Try Facebook Advertising for the First Time
Do You Have the Right To Be Forgotten?
The ‘Right To Be Forgotten’ brings up Privacy Issues – do want to have the right to remember?
Post from Jackie Hole on State of Digital
Do You Have the Right To Be Forgotten?
Twitter and Politics – An Overview
On Friday 22nd May the European and Local Elections were held in the UK, with some surprising, and some less surprising results. Not all politicians seem not to have grasped the potential reach of social media, nor the impact it can have. Let’s Look at Twitter… In late 2013 Twitter was claiming around 15 million […]
Post from Laura Phillips on State of Digital
Twitter and Politics – An Overview
How Brands Can Encourage Social Sharing
So what are the brands doing that are role models when it comes to social sharing? In order to answer this question we need to understand that the secret to the social web is to combine sharing with self-interest.The challenge though is how to make your audience want to share this on the social web.
Post from Clarissa Sajbl on State of Digital
How Brands Can Encourage Social Sharing
Display Advertising Demystified: Part 2 #HEROCONF
Jasmine Aye attended a HeroConf breakout session with Matt Van Wagner discussing how to create better display advertising campaigns to generate great results.
Post from Events State of Digital on State of Digital
Display Advertising Demystified: Part 2 #HEROCONF
Brand Names: The Good, The Bad and The Ugly
Choosing the right name for a business is vital. This post looks at some of the leading brands and the mistakes they made with the brand names and how you can avoid the same mistakes when naming your business.
Post from Samantha Noble on State of Digital
Brand Names: The Good, The Bad and The Ugly
Online Marketing Chart of the Month
The true value of what mobile technology has offered consumers and marketers has perhaps not been recognised until recently. For the first time ever, there are more than one billion smartphones currently on the market. Don’t underestimate what this figure means – the rise of mobile technology has doubled our time spent online in the last few years.…
The post Online Marketing Chart of the Month appeared first on DEJAN SEO.
How To Build A Local Brand Through Online Marketing
The terms “Brand” and “Brand Marketing” are usually associated with large businesses. Having a “brand” is seen as something significant — something that only businesses with big ideas and even bigger wallets can afford to invest in and create. But…
Please visit Search Engine Land for the full article.
#HEROCONF Display Advertising Demystified: Part 1
Jasmine Aye attended John Lee’s HeroConf breakout session on Tuesday about how we can all get a little more specific with our display advertising.
Post from Events State of Digital on State of Digital
#HEROCONF Display Advertising Demystified: Part 1
Why You Should Stop Asking For Facebook Likes, and What to Do Instead
Recently it was announced that Facebook will be cracking down on pages explicitly asking for shares in an attempt to further fine tune their algorithm. In this post we look at the reasons why, and what you can do to effectively promote your Facebook page. Why Is Facebook Punishing Pages Asking For Likes? There is […]
Post from Laura Phillips on State of Digital
Why You Should Stop Asking For Facebook Likes, and What to Do Instead
Monday Morning #HEROCONF Keynote Speaker: Bryan Eisenberg, Perfecting Landing Pages
Jasmine Aye covers the keynote of the first day of HeroConf 2014. Bryan Eisnberg expressed the importance of creating better landing pages and provided insights on how to achieve optimal results.
Post from Events State of Digital on State of Digital
Monday Morning #HEROCONF Keynote Speaker: Bryan Eisenberg, Perfecting Landing Pages