New Google ranking study shows links are incredibly important to the ranking algorithm
Despite many thinking that links are a declining ranking signal in Google’s algorithm, this new study shows links are even more important than ever.
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Using spark files for content creation
Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links.
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Earned engagement and fragmented audiences: kickstart your process in the enterprise
Need to supplement your PR efforts to capture the parts of your audience you’re not yet reaching? Columnist Garrett French shares his company’s process for testing content and expanding into valuable niche publications.
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13 link opportunities to pursue now
Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to illustrate how each might work.
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Beware of shady link schemes from black-hat SEOs
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is.
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Back to basics: Why you need to stop stressing over backlinks
Fishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read backlink veteran Kyla Becker’s perspective on why we need to step away from backlinks and get back to basics.
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Take this link and shove it
Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial.
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5 contemporary strategies that help improve your rankings
The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016.
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Link building outreach: preparation meets persuasion
Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign.
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5 ways to maintain your SEO ranking
You’ve worked hard to reach the top spot on Google — now you have to defend your position. Columnist Daniel Faggella provides his advice for staying on top.
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Beyond authority: guiding metrics for lasting links
Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts.
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5 ways SEO and PR should be working together
When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole.
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Performing a manual backlink audit, step by step
Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
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The benefits of creating a purpose-driven SEO strategy
Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website’s purpose.
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The power of “Anchor Influencers”
Producing linkworthy content is a big investment, and columnist Eric Enge explains how relationships formed with key influencers can accelerate your SEO efforts and help you maximize your content investment.
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Metrics blindness: Why it’s harming your link dev efforts
Do you make decisions based on metrics alone? Columnist Julie Joyce makes the case that this mindset can remove the critical human element from your marketing efforts.
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10 ways link building has changed over the last 10 years
Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building.
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How checking your link profile can save your site
Inbound links are crucial to your SEO success, but Pratik Dholakiya reminds us that if we aren’t vigilant, toxic backlinks can lead to ranking penalties.
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2016 State of Link Building Survey coverage
What does modern-day link building look like? Columnist Andrew Dennis explores the results of a 2016 survey on link building conducted by Moz, Credo and Page One Power.
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Manual link building’s 7 worst outreach offenses
Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations.
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