Are You Building Links Or Building A Business?

I think many of us can agree that the great thing about this industry is that it’s constantly evolving and new elements are continuously being added. For example, I love the role social is playing in helping companies connect with customers and the effect it has on search (links, mentions,…

Please visit Search Engine Land for the full article.

The War On Links

In case you didn’t notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search engines and SEOs have a symbiotic relationship; and without meaning to, we’ve killed the value of the link. The link, once a simple connector from…

Please visit Search Engine Land for the full article.

How To Repurpose Content Without Looking Like A Total Jerk

When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That’s a lot of work — so much so, in fact, that it’s ushered in wave after wave of crappy content. The great news is that you don’t have to create a lot of…

Please visit Search Engine Land for the full article.

Link Building Fundamentals To Future-Proof Your Online Business

Google launched in 1998 and has grown steadily to become the most popular search engine in the world. Over 2,161 billion searches were run on their engines in 2013, and the company corners a 67% share of the global search market. As it grows and evolves, Google search is well and truly on its way…

Please visit Search Engine Land for the full article.

How To Massively Scale Ethical Link Building FTW

The linkbuilding toolkit is broader than most commentary suggests, and once the concept of quality and appropriateness (AKA relevancy) is truly embraced (and not just paid lip service to), then the dynamic, cutting edge solution to linkbuilding in 2014…

Adopt A Contingency Search Marketing Plan Before You Get Dinged

What if you were penalized or deindexed in Google? What if you accidentally blocked everything in your robots.txt file? What if you didn’t know you had done something wrong, and you were hit with an algorithmic update that crushed you? For every one of you who sees it coming, there are a ton…

Please visit Search Engine Land for the full article.

Still Newsjacking For Links? Forget That, Make The News Instead!

We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can’t ask for or chase down high-quality, authoritative links, what’s a marketer…

Please visit Search Engine Land for the full article.

Google’s Matt Cutts Implies MyBlogGuest Publishers Will Receive Penalties, While Many Begin Receiving Manual Action Notifications

Google has taken action on a large guest blog network that we believe is MyBlogGuest.com. In fact, the owner of MyBlogGuest.com, Ann Smarty confirmed last night she received a penalty. Yesterday, there as confusion over if those publishers who particip…

Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network

Google’s head of search spam, Matt Cutts, announced really early this morning on Twitter that Google has taken action on “a large guest blog network.” Google’s Matt Cutts warned the webmaster and SEO community that guest blogging is done, at least for SEO and link building…

Please visit Search Engine Land for the full article.

Turning Old Content Into New Links

It’s no secret that in order to build good links, you typically need to build good content. The problem is creating good content takes time and resources, and after the piece has gone live and been promoted, it’s often forgotten about. What a waste! One great way to put that content to good use and…

Please visit Search Engine Land for the full article.

Manual Spam Action Revoked! A Case Study

Checklists of how to get out of a Google penalty abound. Five things you should do, five things you shouldn’t do, etc. But the number one thing you shouldn’t do is ignore it. I want to tell you the story of a two-year long penalty, the steps we took and how something we never thought…

Please visit Search Engine Land for the full article.

Yandex Begins Purging Links From Its Rankings For Some Moscow Verticals

Yandex chose the Bynet Week conference in the city of Minsk in Belorus to announce that they have “Started to remove links gradually” from the Yandex MatrixNet algorithm for commercial queries in just the Moscow region. Alexander Sadovsky, Head of Web Search at Yandex, made the…

Please visit Search Engine Land for the full article.

It’s Conference Season! 5 Ways To Build Links At Events

Spring brings more than just a (long-awaited) reprieve from this intense winter we’ve been having. It means conference season is upon us, which means a (much-needed) break away from our computer shackles for some good ol’ fashioned networking. It’s also a perfect time to build…

Please visit Search Engine Land for the full article.

Creating Content For Your Users That Will Also Get You Links

When you’re crafting content, you obviously want to create something that your users want to see; but, that’s not always as easy as it sounds. How can you tell what they want? How do you know what they need? Perhaps just as important is this question: how can you craft something that…

Please visit Search Engine Land for the full article.

When To Consider A Backlink Cleanup

If you’ve been paying attention to the SEO world over the past year and a half, you know that link removal is all the rage. There are countless tutorials that detail how to go about identifying and getting rid of harmful backlinks. If you have the tools, time, patience and ability to follow…

Please visit Search Engine Land for the full article.

How Fast Is SEO Really Changing? A Look Back At Search Ranking Factors

Ready for a walk down memory lane? The Search Ranking Factors studies by well-known SEO Rand Fishkin started in 2005, and he and his group have been churning out perceptive insights every two years ever since. If you take a look at how the findings have changed throughout the eight years that the…

Please visit Search Engine Land for the full article.

When The Best Move Is To Kill The Site

The contents of the following column are based on real circumstances. Certain elements have been changed to respect the privacy of each site. Imagine there are two websites. Here are their basic profiles: Site One is an e-commerce company and website l…

5 Tips For Working With A PR Firm To Build Links

We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics toward more outreach-focused tactics, the landscape becomes even blurrier. While SEO isn’t taking over PR any time soon (or ever, for that matter),…

Please visit Search Engine Land for the full article.

How Agile Marketing Changes Your Link Building Process Forever

After a year of working in agile marketing, I can’t believe I ever used another process. Efficiency is increased. Morale is improved. Clients are happier. Links seem a little bit easier. Okay, the last one may be a bit of stretch — getting links is still hard. But the process of link…

Please visit Search Engine Land for the full article.