Cybersecurity in SEO: How website security affects SEO performance

Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously impact on your SEO.

The post Cybersecurity in SEO: How website security affects SEO performance appeared first on Search Engine Watch.

How did the 2018 SERP changes impact organic search?

How did the 2018 SERP changes impact organic listings? More importantly, how should you react? The year of updates in review, and tips to respond to each.

The post How did the 2018 SERP changes impact organic search? appeared first on Search Engine Watch.

Why & how to secure your website with the HTTPS protocol

A few days ago, Fatih Ozkosemen and I led an episode of the AdSense On Air series. This program consists of monthly videos which cover many topics of interest to online publishers (we recommend you sign up if you use Google AdSense). The November 2018 version was dedicated to HTTPS migrations.

You can find the whole session, about one hour long, in this video:

The video covers the following topics:
  • What HTTPS encryption is, and why it is important to protect your visitors and yourself,
  • How HTTPS enables a more modern web,
  • What are the usual complaints about HTTPS, and are they still true today?
    • “But HTTPS certificates cost so much money!”
    • “But switching to HTTPS will destroy my SEO!”
    • “But “mixed content” is such a headache!”
    • “But my ad revenue will get destroyed!”
    • “But HTTPS is sooooo sloooow!”
  • Some practical advice to run the migration. Those are an aggregation of:
We hope that this sort of content is useful. Don’t hesitate to let us know if you like it and if we should do more! You can reach out to us directly on Twitter (Vincent & Fatih). Let us know which topics are of interest to you by commenting here or on the YouTube page. If you have questions when you plan your own HTTPS migration, don’t hesitate to ask in our Webmaster Help Forums.
Posted by Vincent Courson, Search Outreach Specialist

The state of HTTPS in 2018: Why should you migrate?

People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them. So, when in 2014 Google recommended that all websites should migrate to HTTPS, few website owners took it as a direct instruction. Fast-forward to 2018, however, and things are looking very different. So what is the state of HTTPS in 2018, and why should you migrate?

Distrust of the Symantec PKI: Immediate action needed by site operators

Cross-posted from the Google Security Blog.

We previously announced plans to deprecate Chrome’s trust in the Symantec certificate authority (including Symantec-owned brands like Thawte, VeriSign, Equifax, GeoTrust, and RapidSSL). This post outlines how site operators can determine if they’re affected by this deprecation, and if so, what needs to be done and by when. Failure to replace these certificates will result in site breakage in upcoming versions of major browsers, including Chrome.

Chrome 66

If your site is using a SSL/TLS certificate from Symantec that was issued before June 1, 2016, it will stop functioning in Chrome 66, which could already be impacting your users.

If you are uncertain about whether your site is using such a certificate, you can preview these changes in Chrome Canary to see if your site is affected. If connecting to your site displays a certificate error or a warning in DevTools as shown below, you’ll need to replace your certificate. You can get a new certificate from any trusted CA, including Digicert, which recently acquired Symantec’s CA business.

An example of a certificate error that Chrome 66 users might see if you are using a Legacy Symantec SSL/TLS certificate that was issued before June 1, 2016. 

The DevTools message you will see if you need to replace your certificate before Chrome 66.

Chrome 66 has already been released to the Canary and Dev channels, meaning affected sites are already impacting users of these Chrome channels. If affected sites do not replace their certificates by March 15, 2018, Chrome Beta users will begin experiencing the failures as well. You are strongly encouraged to replace your certificate as soon as possible if your site is currently showing an error in Chrome Canary.

Chrome 70

Starting in Chrome 70, all remaining Symantec SSL/TLS certificates will stop working, resulting in a certificate error like the one shown above. To check if your certificate will be affected, visit your site in Chrome today and open up DevTools. You’ll see a message in the console telling you if you need to replace your certificate.

The DevTools message you will see if you need to replace your certificate before Chrome 70.

If you see this message in DevTools, you’ll want to replace your certificate as soon as possible. If the certificates are not replaced, users will begin seeing certificate errors on your site as early as July 20, 2018. The first Chrome 70 Beta release will be around September 13, 2018.

Expected Chrome Release Timeline

The table below shows the First Canary, First Beta and Stable Release for Chrome 66 and 70. The first impact from a given release will coincide with the First Canary, reaching a steadily widening audience as the release hits Beta and then ultimately Stable. Site operators are strongly encouraged to make the necessary changes to their sites before the First Canary release for Chrome 66 and 70, and no later than the corresponding Beta release dates.

Release
First Canary
First Beta
Stable Release
Chrome 66
January 20, 2018
~ March 15, 2018
~ April 17, 2018
Chrome 70
~ July 20, 2018
~ September 13, 2018
~ October 16, 2018

For information about the release timeline for a particular version of Chrome, you can also refer to the Chromium Development Calendar which will be updated should release schedules change.
In order to address the needs of certain enterprise users, Chrome will also implement an Enterprise Policy that allows disabling the Legacy Symantec PKI distrust starting with Chrome 66. As of January 1, 2019, this policy will no longer be available and the Legacy Symantec PKI will be distrusted for all users.

Special Mention: Chrome 65

As noted in the previous announcement, SSL/TLS certificates from the Legacy Symantec PKI issued after December 1, 2017 are no longer trusted. This should not affect most site operators, as it requires entering in to special agreement with DigiCert to obtain such certificates. Accessing a site serving such a certificate will fail and the request will be blocked as of Chrome 65. To avoid such errors, ensure that such certificates are only served to legacy devices and not to browsers such as Chrome.

Posted by Devon O’Brien, Ryan Sleevi, Emily Stark, Chrome security team

Planning for mixed content during HTTPS migrations

Last week, Google announced that in July 2018 it would make another major stride towards the complete normalisation of HTTPS encryption. Version 68 of the Chrome browser will be the first to explicitly mark all HTTP pages (i.e. every URL served over the legacy protocol) as “not secure”. Operating a secure checkout on a predominantly insecure site is no […]

The post Planning for mixed content during HTTPS migrations appeared first on Builtvisible.

Ask Yoast: Lower rankings without HTTPS?

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree. In 2014, Google announced that HTTPS would become a ranking signal. […]

The post Ask Yoast: Lower rankings without HTTPS? appeared first on Yoast.

Why site speed is as important as ever on the visual web

As the internet has become a more important part of our daily lives, our online experience has evolved and we prefer much more visual content. But visual content, and its associated massive file sizes, slows down websites. Here’s why SEOs shouldn’t overlook this as an issue, and what can be done about it.