How HTTPS Can Boost Your Conversion Rate
In this original study compiled by the team at John Cabot, they explore how the “not secure” label impacts user behaviour and perceptions of a website.
Post from Michael Chidzey
Cybersecurity in SEO: How website security affects SEO performance
Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously impact on your SEO.
The post Cybersecurity in SEO: How website security affects SEO performance appeared first on Search Engine Watch.
How did the 2018 SERP changes impact organic search?
How did the 2018 SERP changes impact organic listings? More importantly, how should you react? The year of updates in review, and tips to respond to each.
The post How did the 2018 SERP changes impact organic search? appeared first on Search Engine Watch.
Why & how to secure your website with the HTTPS protocol
You can find the whole session, about one hour long, in this video:
- What HTTPS encryption is, and why it is important to protect your visitors and yourself,
- How HTTPS enables a more modern web,
- What are the usual complaints about HTTPS, and are they still true today?
- “But HTTPS certificates cost so much money!”
- “But switching to HTTPS will destroy my SEO!”
- “But “mixed content” is such a headache!”
- “But my ad revenue will get destroyed!”
- “But HTTPS is sooooo sloooow!”
- Some practical advice to run the migration. Those are an aggregation of:
- The “site move with URL changes” documentation
- General level advice on which HTTPS specifications to choose (HSTS, encryption key strength, etc…)
Technical SEO: why it matters and seven tweaks to give you an edge
Here are the seven tweaks that will improve technical SEO.
The state of HTTPS in 2018: Why should you migrate?
People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them. So, when in 2014 Google recommended that all websites should migrate to HTTPS, few website owners took it as a direct instruction. Fast-forward to 2018, however, and things are looking very different. So what is the state of HTTPS in 2018, and why should you migrate?
Distrust of the Symantec PKI: Immediate action needed by site operators
We previously announced plans to deprecate Chrome’s trust in the Symantec certificate authority (including Symantec-owned brands like Thawte, VeriSign, Equifax, GeoTrust, and RapidSSL). This post outlines how site operators can determine if they’re affected by this deprecation, and if so, what needs to be done and by when. Failure to replace these certificates will result in site breakage in upcoming versions of major browsers, including Chrome.
Chrome 66
If your site is using a SSL/TLS certificate from Symantec that was issued before June 1, 2016, it will stop functioning in Chrome 66, which could already be impacting your users.
If you are uncertain about whether your site is using such a certificate, you can preview these changes in Chrome Canary to see if your site is affected. If connecting to your site displays a certificate error or a warning in DevTools as shown below, you’ll need to replace your certificate. You can get a new certificate from any trusted CA, including Digicert, which recently acquired Symantec’s CA business.
An example of a certificate error that Chrome 66 users might see if you are using a Legacy Symantec SSL/TLS certificate that was issued before June 1, 2016. |
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Chrome 66 has already been released to the Canary and Dev channels, meaning affected sites are already impacting users of these Chrome channels. If affected sites do not replace their certificates by March 15, 2018, Chrome Beta users will begin experiencing the failures as well. You are strongly encouraged to replace your certificate as soon as possible if your site is currently showing an error in Chrome Canary.
Chrome 70
Starting in Chrome 70, all remaining Symantec SSL/TLS certificates will stop working, resulting in a certificate error like the one shown above. To check if your certificate will be affected, visit your site in Chrome today and open up DevTools. You’ll see a message in the console telling you if you need to replace your certificate.
The DevTools message you will see if you need to replace your certificate before Chrome 70. |
If you see this message in DevTools, you’ll want to replace your certificate as soon as possible. If the certificates are not replaced, users will begin seeing certificate errors on your site as early as July 20, 2018. The first Chrome 70 Beta release will be around September 13, 2018.
Expected Chrome Release Timeline
The table below shows the First Canary, First Beta and Stable Release for Chrome 66 and 70. The first impact from a given release will coincide with the First Canary, reaching a steadily widening audience as the release hits Beta and then ultimately Stable. Site operators are strongly encouraged to make the necessary changes to their sites before the First Canary release for Chrome 66 and 70, and no later than the corresponding Beta release dates.
Release
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First Canary
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First Beta
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Stable Release
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Chrome 66
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January 20, 2018
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~ March 15, 2018
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~ April 17, 2018
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Chrome 70
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~ July 20, 2018
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~ September 13, 2018
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~ October 16, 2018
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For information about the release timeline for a particular version of Chrome, you can also refer to the Chromium Development Calendar which will be updated should release schedules change.
In order to address the needs of certain enterprise users, Chrome will also implement an Enterprise Policy that allows disabling the Legacy Symantec PKI distrust starting with Chrome 66. As of January 1, 2019, this policy will no longer be available and the Legacy Symantec PKI will be distrusted for all users.
Special Mention: Chrome 65
As noted in the previous announcement, SSL/TLS certificates from the Legacy Symantec PKI issued after December 1, 2017 are no longer trusted. This should not affect most site operators, as it requires entering in to special agreement with DigiCert to obtain such certificates. Accessing a site serving such a certificate will fail and the request will be blocked as of Chrome 65. To avoid such errors, ensure that such certificates are only served to legacy devices and not to browsers such as Chrome.
Posted by Devon O’Brien, Ryan Sleevi, Emily Stark, Chrome security team
Migrating HTTP to HTTPS: A step-by-step guide
On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as ‘not secure’. If you are yet to make the switch, we’ve put together this guide to help you migrate to HTTPS.
Planning for mixed content during HTTPS migrations
Last week, Google announced that in July 2018 it would make another major stride towards the complete normalisation of HTTPS encryption. Version 68 of the Chrome browser will be the first to explicitly mark all HTTP pages (i.e. every URL served over the legacy protocol) as “not secure”. Operating a secure checkout on a predominantly insecure site is no […]
The post Planning for mixed content during HTTPS migrations appeared first on Builtvisible.
Ask Yoast: Lower rankings without HTTPS?
Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree. In 2014, Google announced that HTTPS would become a ranking signal. […]
The post Ask Yoast: Lower rankings without HTTPS? appeared first on Yoast.
SEO basics: What is HTTPS?
HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or […]
The post SEO basics: What is HTTPS? appeared first on Yoast.
What is HTTP/2 and how does it benefit SEO?
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO?
The Check List for Launching a Site that Most People Forget
Do you want to redesign your site but worried about the time it will take? Use a check list to help launch your site on time and within budget. J Turnbull recently launched her travel blog, Being30.com and shares her tips on a site redesign and migrating to HTTPs.
Post from Jo Turnbull
Should I move my WordPress website to HTTPS?
Website visitors demand secure connections to the websites they are interacting with. HTTPS is an industry best practice, a ranking signal on Google and increasingly becoming the standard for websites. But if you’re not of a technical bent, switching your site to HTTPS can seem intimidating.
Why site speed is as important as ever on the visual web
As the internet has become a more important part of our daily lives, our online experience has evolved and we prefer much more visual content. But visual content, and its associated massive file sizes, slows down websites. Here’s why SEOs shouldn’t overlook this as an issue, and what can be done about it.
Moving your website to HTTPS / SSL: tips & tricks
In 2014, we decided to switch over to the (now) commonly-used HTTPS to encrypt sensitive data that’s being sent across our website. This post describes some useful tips based on our own experiences that might come in handy if you’re considering switching. A little backstory Back in 2014 HTTPS became a hot-topic after the Heartbleed […]
Google Chrome SSL certificate proposal could affect millions of websites
Millions of websites that use SSL certificates issued by Symantec and affiliated resellers could find that their certificates are effectively worthless as far as Chrome is concerned, after a member of the Chrome team published a proposal that would make them untrusted over the next 12 months.
Enhancing property sets to cover more reports in Search Console
Since initially announcing property sets earlier this year, one of the most popular requests has been to expand this functionality to more sections of Search Console. Thanks to your feedback, we’re now expanding property sets to more features! Propert…
Enhancing property sets to cover more reports in Search Console
Since initially announcing property sets earlier this year, one of the most popular requests has been to expand this functionality to more sections of Search Console. Thanks to your feedback, we’re now expanding property sets to more features! Propert…
Technical SEO checklist: a webmaster’s guide to on-page optimisation
Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search.