Category: Google: AdWords

Google announced a number of new Google Shopping features across both Google Ads and free Merchant Center to help merchants enhance and showcase their promotions, deals and sales in Google Search. Google said the company is making it easier for you to…

Google Ads is instituting a new three-strikes and your out policy starting in September 2021. Starting in September, Google will issue a warning and then up to three-strikes for violations of Google’s Enabling Dishonest Behavior, Unapproved Substance…

It looks like Google is now testing shows image extensions in the Google Hotel Ads. Lluc B. Penycate, who follows the hotel space carefully in Google, noticed this and said this is the “first time seeing images in Google Ads for hotel branded searches…

Earlier this week, Brett Bodofsky spotted a label in the Google Ads demographics tab that said “signal.” He wasn’t sure what it was, and honestly, it seems no one else was either. So we asked Ginny Marvin of Google what it means and she said “it indic…

Google Ads announced that it is now easier to create sub-manager accounts. You can now create these sub-manager accounts from within your existing manager accounts, in addition to where you created them before.

Google announced it will tighten its policies for Financial Services advertisers targeting searchers and consumers in the UK. The policy will be fully published on August 30, 2021 and then seven days later it will be enforced, on September 6, 2021.
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Google is telling those who used the Google Ads API to make sure to migrate the Feed-based extensions to supported Asset-based extensions soon. I believe the deadline will be October 20, 2021. Also, Google announced the new {extensionid} ValueTrack pa…

Google announced that by the end of July 2021 it will be deprecating the broad match modifier (BMM) keywords. That means you will no longer be able to create new BMM keywords with the +keyword notation.

This week, Google launched a new location, a singular location, to create and build your video, display and audio ads. This is called the Ads Creative Studio and it brings together a number of Google tools previously found across products like YouTube, Display & Video 360 and Campaign Manager 360.

Google announced it is delaying its plans to block third-party cookies to late 2023 and will paused testing of FLoC, its cookieless alternative. Google said “it’s become clear that more time is needed across the ecosystem to get this right.”

Did you ever look at your Google Ads reporting and see that the quality score metrics are missing data. Specifically the columns for quality score, expected CTR, landing page experience and ad relevance fields. Well, the reason may be that Google doe…

Google has expandable ad formats and it seems like Google likes to use those formats for some queries and for some searchers. Valentin Pletzer shared screen shots of him being covered with these ad formats in Google Search.

Search Engine Land reported that Google told them that Google Partners can now keep their existing status and partner badges through February 2022. This is after postponing and then lessening the requirements of this program last year.

Google has released version 8.0 of the Google Ads API that includes a ton of new features including cross-account bidding strategies, label retrieval, CallAdInfo support, cart data support for conversions, smart campaign support and much more. Version …

It has been almost three years since Google rebranded Google AdWords to Google Ads and still almost half of us still refer to it as AdWords or Google AdWords and not Google Ads. I’ll be honest, I call it Google Ads now but I write it a lot, so that he…

Google was asked in what case will Google not select an exact match of a keyword versus a close matching keyword in the campaign. PPCGreg who asked this on Twitter said he is “seeing a growing number of instances where this is the case.”

Google has posted that it may begin to start automatically adding location extensions to some of your Google Ads. Google wrote this in a Google help document saying “if you have not added locations to your account, Google Ads may automatically match yo…

Google announced that beginning on August 3, 2021 it will allow advertisers to use Google Ads to promote their Cryptocurrency Exchanges and Wallets in the United States. To do so, you need to be a registered financial company, comply with laws and comp…

Google announced a slew of new features and tools at its Google Marketing Livestream event yesterday. This includes new features for hotel ads, local campaigns, local inventory ads, customer match, insight page upgrades, performance max, product feeds…

Just like Danny Sullivan has the @searchliaison account, now Ginny Marvin is using the @adsliaison account. Both use that account as an official channel to respond to issues around Google Search, aka @searchliaison, and Google Ads, aka @adsliaison.
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