Category: Google: AdWords

Google announced that you can now enable continuous audience sharing from your sub-accounts, this is in addition to continuous audience sharing in your manager accounts that was enabled a year ago.

Google announced it has begun testing FLoC, Federated Learning of Cohorts, in Chrome. Specifically the FLoC origin trial in Chrome 89 will work on websites that don’t opt out of it.

Despite all of Google’s efforts to remove and prevent vaccine misinformation, some do slip through the cracks. Here is one example that was spotted by a former Googler who is now the California Chief Technology Innovation Officer at the California Depa…

Ginny Marvin, now of Google, said on Twitter that Google considers subdomains, country TLDs and vanity URLs owned by the same company would be considered a first party context. One caveat is that Google has a 5 domain limit per first-party set for van…

Google has launched global availability its property promotion ads within Google Ads hotel campaigns. Google said this is “an ad format that helps advertisers reach users who have not yet identified the exact hotel they would like to book.”

Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named “Smart Matching.” What is Smart Matching? I have no idea but Google Ads confirmed it was a “small tests that select advertisers have opted into.” But I have no idea…

Google Ads announced a new summary view interface with the goal of making “it easier for you to manage your campaigns.” The new views include performance at a glance, performance custom recommendations, quick create and edit campaigns and a quick way …

Google has published its annual “Ads Safety Report” and disclosed that it has blocked or removed over 3.1 billion ads for violating its Google Ads policies, it restricted over 6.4 billion ads, suspended over 1.7 million advertiser accounts, and removed…

Google announced last week that while other companies are planning to replace third-party cookies with alternative user-level identifiers, Google will not. Google said “we will not build alternate identifiers to track individuals as they browse across …

Google has added to the Google Ads mobile app custom notifications and review performance insights notifications. Google says this will “help you monitor and improve performance in real time.”

Google is starting a new Google Ads content policy called “Evasive Ad Content.” Evasive Ad Content will extend the prohibited manipulations of trademark terms in ad text to domains, subdomains, and logos; prohibit usage of invisible UNICODE characters…

Google will sunset and stop supporting the Showcase Shopping Ads it initially announced about two years ago. Google said “starting April 1, 2021, Showcase Shopping ad groups will be removed and will stop serving your ads. Performance data for removed a…

Google has re-announced the new partner program requirements after postponing the new requirements due to COVID and the huge backlash at the new rules. Now, Google said partners “have the flexibility to apply or dismiss performance recommendations bas…

Google Ads is currently not loading for advertisers now. If you try to login to ads.google.com you will be presented with a 502 server error. Google Ads went down at about 3:10pm ET today.

Google announced responsive search ads will be the default ad type for Google Search ad campaigns in Google Ads. Google said the expanded text ads can still be created if needed. But Google doesn’t think you will need them because they are wicked sma…

Google launched lead form extensions in 2019 as a beta and then expanded it more over the years. Heck, they even beta tested a form of lead forms via Google Ads in 2011. In any event, Google just updated the lead forms to trigger when you tap or clic…

More are seeing dark mode in Google Search, what is hard to see are the search ads or at least see what are organic listings versus paid listings. It is just harder to distinguish the search ads in dark mode than it is in light mode. If Google made th…

In July 2020, Google Ads announced portfolio bid strategies, an automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. Now, Google is saying this feature is available to all manager accounts.

Google is making some changes to its match types again, this time phrase match will expand to cover additional broad match modifier traffic. However, Google said this will continue “to respect word order when it’s important to the meaning.” This chan…