Category: Google: AdWords

Google is making changes to its adult policy for Google Ads starting on March 29, 2021. Google said it will then start the “full enforcement” of these new policies four “ramping up over approximately four weeks.” The new policies are around sexually s…

Here is a small and subtle test that probably will irritate some advertiers. Google Ads is testing placing a label named “Site” between the Ad label and the URL of the search ad in the mobile results. Patrick Garde shared a screen shot of this with m…

Yesterday, Google has took the cover off its alternative to cookies named FLoC or Federated Learning of Cohorts. FLoC basically clusters “large groups of people with similar interests”,” this is data gathered in the browser, not stored anywhere, and i…

Greg Finn posted a screen shot on Twitter of what happened after he downloaded and ran the latest version of Google Ads Editor. He showed how it was downloading the recommendation to raise your budgets. He said on Twitter “Shame. Shame. Shame.”
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Google has been dripping out the insights page and section to Google Ads advertisers since November 2020. Now more and more advertisers are seeing it over the past couple of weeks.

Since last March, March 2020, Google has been giving us a heads up about the Google Ads team doing some sort of verification for your Google Ads account. We learned a bit more in April but now I am seeing advertises getting emails from Google that say…

Google Ads now allows you to exclude data from your smart bidding to prevent conversion tracking issues. Google said “to make it easy for you to prevent these technical issues from impacting Smart Bidding, we’re introducing data exclusions for Search,…

We’ve covered here numerous times that Google Ads (formerly AdWords) spend has no impact on your Google organic web search rankings. In fact, we just covered that a search engineer said he has personally launched organic features that negatively impac…

In June Google launched new square map pins to take the shape of advertisements in Google Maps. Well, now Google is making it clear to some Google Maps users that these square pins are ads. Aaron Grote shared a screenshot of Google overlaying a dialog…

A couple of weeks ago Google announced it is launching a new ad setting, first on YouTube and then on Google Ads to let users see fewer alcohol ads and gambling ads. You can access this setting now in your Google Ads settings panel.

Google may be testing placing the black Ad label and the URL of the ad under the ad title/headline but above the ad description. This was reported to me on Twitter and no, I cannot replicate, but I can see Google testing this – why not.

Google has added the the estimated list size directly in the Audience Manager within Google Ads. Google said the “previously, you were only able to see estimated list sizes for your similar audiences when applying them to campaigns.”

Google has been showing some ads in a local panel listing for years now, even sometimes showing a local listing with a competitors ad smack on top of it. But Ben Fisher said he has spotted, for the first time, an ad on a lawyer’s local listing in the …

Google announced that it added explanations to Target CPA Campaigns on Google Search within the Google Ads console. Google said “with this update, you can view the reason for significant changes in cost and conversions for Search campaigns using Target…

Google announced that is will begin to prohibit what is called “sugar” dating, where there is compensated dating or sexual arrangements where one participant is expected to provide money, gifts, financial support, mentorship, or other valuable benefits…

It looks like Google is testing taller shopping ad formats in Google Search. Shalom Goodman noticed this and posted both sizes on Twitter. I made them into a GIF so you can easily see how much taller these are.

Google announced you can now within Google Ads share your lead form extensions across multiple campaign types, such as Google Search, Google Discover and YouTube. Google said it is “now rolling out improvements to make lead form extensions easier to ma…

Google announced a new Google Discover ads format to choose from. There is a new 4:5 portrait aspect ratio format that helps advertisers visually showcase their products and services more prominently with consumers as they scroll and it leads into the …