Category: Google: AdWords

Google released a new Google Ads Editor release the other day, it is version 1.5 and with it comes a bunch of goodies. The big changes are improved filtering options, support for image extensions, more detailed recommendations, and so much more. Here …

Several weeks ago Google told us they are working on new Insights page in Google Ads. The Insights page makes it easy for you to explore insights and emerging trends based on your business, Google said. It is now going to be rolling out over the next …

Google has added a bunch of features to Google Ads Smart Bidding including predictive simulators, recommendations, and reporting improvements. Here is what is new.

Lior Krolewicz spotted that one of his clients had changes in his Google Ads account, changes that the client did not make, nor did his agency. After digging in, it turns out that the client was enrolled in “Auto Applied Recommendations Control Center…

Google announced that it is now allowing you to access the Google Ads auction insights report directly in the Google Ads Report Editor. Google said “auction insights are now available in Report Editor at the account and manager account level.”

Google ads is going to be recommending to advertisers to switch or supplement some of their search ad campaigns to use broad match with its Smart Bidding. Google wrote “using broad match and Smart Bidding together can help you reach more relevant quer…

Kirk Williams posted a warning that if you are using the new customer acquisition goals in Google Smart Shopping Campaigns, Google might show you revenue that is not real. The issue is that you set how much is the value of a new customer, and Google w…

Google Ads announced two features for managing your data outside of Google Ads. There is a new Google Ads add-on is now available for Google Sheets and also now a way link your Google Ads account to Ads Data Hub directly in the interface.

Google announced that those using target spend with the Maximize Clicks bid strategy in Google Ads will switch to use daily campaign budgets starting in January 2021. The target spend setting for Maximize Clicks bid strategies would no longer be availa…

Google Ads has updated the Report Editor to make it easier build reports and analyze your data within the this tool. Here is the list of changes made to the Google Ads Report Editor.

Google posted that it will change its political ad policy to restrict ads throughout after election day and ads that claim outcomes of the elections. This is being done because of how many mail-in ballots are expected and that the final election resul…

Google Ads added a few new features yesterday including real-time alerts, improvements to draft campaigns and easier access to make new campaigns and view disapprovals. The most exciting new feature is the real-time alerts.

As I tweeted this morning, we have a special design theme up on this site for the 20th birthday of Google Ads – AdWords. Google Ads posted a #20stories20years tweet to celebrate the birthday and share some stories.

Google has added a bunch of features to Google Ads and Shopping right before the holiday shopping season. Features like price tracking, price comparison and other features around shoppings getting a good price on what they want to buy. Plus, feature…

In June we reported that Google will be launching new map pins for advertisers. These pins are squares and they are called “promoted pins.” Andy Simpson spotted one in the wild but supposedly they have been live prior, I just have not seen them.
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Google seems to be testing a new ad unit, this one is in the Google Maps search feature. So as you type, Google Maps gives you autocomplete search predictions. Google is also showing ads now for those autocomplete suggestions.

Ginny Marvin broke down the issues with the new location data report in Google Ads. She said on Twitter “Simplified strikes again — what the Google Ads Locations report does and doesn’t show now.” Here is what is up and what you need to know.
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Google Ads launched a boat load of new reports and features yesterday at Advertising Week. New features include new reporting and features around Google Ads.

Google announced that it is expanding its local inventory ads to support the option for stores to show a “pickup later” option. So you can show when the item is available for pick up in the store.

Google has announced that the image policy enforcement in Google Merchant Center is now longer going to be on the account-level and will switch to item-level disapprovals. So disapprovals will be on a more granular basis going forward.