Category: Google: AdWords

Google announced that the Google Ads API is now “generally” available to all advertisers and developers. I believe it launched last year but had some serious issues when trying to replace the Google AdWords API and Google had to revert it. Now it is …

Google has updated its gift card policy in the Google Merchant Center to disallow the sale of gift cards using Buy on Google starting on September 30, 2020. Google said “Beginning September 30, Google will be changing the gift card category policy to …

Google Ads has launched a new report named the ad destination report. Google said this new report will help you understand “how your customers convert” on your web site.

The performance planner tool in Google Ads now has been upgraded to support Shopping campaigns. Performance Planner now supports Shopping campaigns and Smart Shopping campaigns in Google Ads.

Greg Finn posted a petition on Change.org hoping the SEM community can sign it and influence Google to change its mind around hiding data in the Google Ads search term report. He wants it to be advertiser choice and advertisers can opt out of Google h…

Christi Olson, Head of Evangelism for Search and Advertising at Microsoft, and someone the industry highly respects did something rare. She commented in a negative way about the competitor, Google Ads. She called the fact that Google Ads is hiding sear…

Google Ads announced yesterday it went from 6 conversion categories to 19 conversion categories, if you know math, that is more than three times. Google said “starting today, you can group your conversion actions in 19 different categories such as “ad…

Google announced that within Google Ads it is now much faster and easier to set up your location extensions. You can now set up location extensions faster by selecting your locations from a curated list.

Google Ads is posting a notice in the Google Ads console telling advertisers that it has updated the search terms report to only include search terms that were searched by a significant number of users. Essentially, you won’t be able to use this repor…

Google sent out emails to advertisers yesterday based in the UK, Turkey and Austria that it will begin charging more for its ads there to cover for taxes. Google will be raising the price for its Google Ads by 2% in the United Kingdom and by 5% in Tur…

Over the past 12 hours or so, really since last night, I have been hearing rumblings and chatter of Google indexing issues. Truth is, I cannot replicate the issues but it might not be occurring in the US but more so outside of the US in European region…

Google updated its Google Ads sensitive events content policy to prohibit ads that potentially profit from a sensitive event and ads that claim victims of a sensitive event were responsible for their own tragedy. This policy goes into effect on Octobe…

Jackson Lo shared a video-cast of a set of Google Shopping Ads that shows the product image change and rotate to a new product image when you hover your mouse over the image. He shared a video of it in action on Twitter, but here is a shorter GIF of t…

Google Ads has added new access levels and roles for more flexibility with what users can see and manage in your Google Ads account. Google added new billing-only role and an update to account ownership role.

In June we reported that Google will prohibit targeting ads based on employment, housing, and credit. Google now said this is going into play in 30-days from now, on October 19, 2020. Google said “in an effort to improve inclusivity for users disprop…

Google announced three new features to the Google Ads performance planner. These new features include support for shared budgets, shared access for viewing and editing and it now accounts for conversion delays.

Google Merchant Center added a new technical attribute you can use to exclude some or all of your products from displaying in specific countries. The new attribute is shopping_ads_excluded_country and you can use it in your product feeds to communicate…

So starting this September, Google Ads will no longer allow hacked political materials. Google wrote “in September 2020, the Google Ads Hacked political materials policy will be launched. The policy is specifically related to the distribution of hacke…

Google Ads is testing showing a hyperlinked subheadline or subtitle below the main headline or title of your Google Ads. PPC hubbub posted a screen shot of this on Twitter and Ginny Marvin at Search Engine Land was able to replicate it.

Google announced that it made updates to several of the Google Ads policies around clarification and information purposes. Specifically Google said this is done “to better inform advertisers as to the severity of violations of these policies and if th…