Category: Google: AdWords

I’ll be honest, I am not sure what this is. Google announced “In March 2020, Google will introduce a new Business Operations verification program.” Basically if you are asked to verify your business and you do not within 30-days, Google Ads may place …

Google has updated the attribution reports within Google Ads. Google said on Twitter “Attribution reports in Google Ads have a new look. The new experience will help you quickly understand how your customers interact with your marketing throughout the …

Ben Fisher shared an email he received from Google about Google expanding the local service ads to personal injury lawyers and personal injury law firms. Local service ads are typically found for plumbers, electricians and the like – but soon, personal…

Google announced that the Google Ads app has added two new features. The first being dark mode, so you can sit up all night working on your ad campaign without disturbing your partner. The second is new optimization score features to help you make Go…

This is fun – as you know, the SEM community is not super happy about the change in requirements around the Google partner badges. Google tried to clarify and dumb it down a little but in short, SEMs feel the requirements align too much with Google rev…

Google Ads announced that you can now enable continuous audience sharing in your manager accounts. This allows you to not have to share them manually all the time, instead just enable it and Google will continually share the audience lists across acco…

As you know, Google announced new Google Partner program requirements and the SEM industry did not like them. So Google went ahead and clarified the performance requirements saying that partners do not need to do 100% of the performance metrics but ra…

Google announced new Google Ads Partner program requirements this week and the SEM and advertiser community is not happy with these changes. The big changes are doubling the ad spend, more of your company need certification and requirements to adhere …

Google announced that you can now see your annotations in your change history report and reporting data within Google Ads. Google said “To help you understand the impact of your campaign changes, you can now view changes annotated in your performance c…

If you have conversion data for your web site or app in your Google Analytics profiles and you are running Google Ads, Google by default will export the data from Google Analytics and bring it into Google Ads. Google announced this in Google Ads and o…

Google announced it is switching all campaigns, not just Search campaigns, Shopping campaigns, and shared budgets but also Display, Video, App and Hotel campaigns to Standard delivery. This is happening starting in April 2020 and any campaign using Ac…

Google Ads has introduced a new bid simulator, the Target ROAS bid simulator. The target ROAS bid simulator shows the relationship between a ROAS target and your key metrics. The key metric it shows is your conversion value.

Google Screened Ads – like Google guaranteed ads – is testing showing photos of the professional. Like a head shot of who you are looking to hire to do your job or your work. Joy Hawkins posted a screen shot of this in action.

Again, Google is still showing emojis in some Google Ads display URLs. We saw it in 2019 and in 2016 and here is another example from Brian Freiesleben in 2020. A search for [avocado recipes] brought up a Google Ad with ð…ð¥’ð in the URL.

We know that Google has a history of calling companies and selling them to use Google Ads. Sometimes that means they may call your clients that are already using Google Ads to convince them to do things differently, which might result in you losing a c…

Google Ads announced on Twitter and Facebook that it is ending its social media support on January 1, 2020. Google wrote “Direct messages and comments will not be actioned starting January 1, 2020.”

Matt McGee shared with me screen shots of what appears Google testing Google Local Service Ads specifically for realtors. LSA for real estate shows the LSA carousel and takes you into the local service ads interface.

Google Ads launched a new beta feature named “explanations.” Explanations gives you clear insights into large changes in your Google Ads account performance. Google said it helps you with “understanding why your performance changes is critical when op…

Google Ads announced that you can now create and share keyword plans in the Google Keyword Planner tool. Google said “you can now create, save, and share plans from directly within Keyword Planner.”

Yesterday I was doing some searches to see when the holiday decorations come up (I do weird searches all the time) and up came Google Shopping Ads that were a bit adult in nature. Specifically selling lingerie and adult oriented costumes. Yes, for the …