Close Variants Come To Broad Match Modifier In Bing Ads
A couple of weeks ago, Bing Ads announced it is testing close variants keyword matching on exact and phrase match terms. Today, they added close variants for broad match modifier keywords in the U.S. Using close variants means that the search engine wi…
Bing Ads Introduces Bulk Editing In Web UI, Now Review Up To 1 Million Keywords
Bing Ads has been building out its capabilities in the Web UI this year so that account managers aren’t as beholden to the Bing Ads Editor as they have been to manage campaigns. Today, Bing Ads announced bulk editing features and the ability to review accounts with as many as 1 million…
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New Bing Ads Editor 10.5 Features Shared Library For Negative Keyword Lists
Bing Ads has released the latest update of Bing Ads Editor, the desktop tool for campaign editing and management. Version 10.5 includes supports several new features including a negative keyword library, and refined ad scheduling and geo-targeting opti…
Quickly Find The Facts Behind Account Fluctuations With New Bing Ads “Top Movers” Report
Seen some abnormal activity in your Bing Ads account lately? Instead of having to get out your detective’s cap, corn-cob pipe, magnifying glass and sleuthing through handfuls of reports, Bing’s new Top Movers Report may offer a faster solution. Launched today, the Top Movers report was…
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New Bing Ads Interface Begins Rolling Out Today: What To Expect
Starting today, some customers will begin to see the new Bing Ads user interface announced last week. All customers will have the new look in the coming weeks. The new interface design is cleaner with fewer competing colors and a bigger report canvas. …
Bing Ads Is Getting A Slick New Look That Will Feel Familiar
Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords. That’s by design, of course. The Bing Ads team has been making a point of…
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Managing The Very Short Tail: 9 Tips To Manage A 10 Keyword Account
Everybody loves the long-tail and diversified PPC accounts. However, sometimes these ideals just aren’t possible. Some accounts inherently have only a short tail. This applies heavily to lead gen advertisers that measure post-lead activity to determine actual profitability. Are the insurance…
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Bing Ads Puts Insertion Order Management Online
Agencies or advertisers that have invoice billing enabled and use Bing Ads Insertion Orders can now create and approve IOs online rather than having to rely on email or fax. This has been a top request among agencies, in particular. Insertion orders ca…
Bing Ads Refines Local Targeting Features
Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or…
Bing Ads Puts Estimated Keyword Bid Suggestions In Columns, Adds Keyword Delivery Status Alerts
Bing Ads launched a couple of relatively small but helpful features today. Both bring keyword status and bid insights into closer parity with Google AdWords. To get a better understanding of where keyword bids stand in relation to the competition, Bing…
RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise
After slowing down after the holiday season, US paid search performance metrics are up both year-over-year and quarter-over-quarter in Q2 2014 according to RKG’s quarterly report. Ad spend rose 23 percent year-over-year among RKG’s retail-heavy client base. Both Google and Bing saw…
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Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]
Global paid search investment continued its rise through the first half of 2014, according to Covario’s latest quarterly analysis of search spend. Overall spend among the firm’s clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014….
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Reassess How You Prioritize Your E-Commerce PPC Campaign Builds
Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and with dynamic solutions now available to advertisers, standard Search Network text-ad campaign builds fall down the priority list. In today’s world…
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Bing Ads Lays Out Plans For Coming Year: More Scale, New Ad Formats, Eventually Automation
“As great as this past year was, I’m more excited about FY15 than I’ve ever been,” said Microsoft’s David Pann, General Manager for the Search Network, by phone this week about Bing Ads as the company starts its next fiscal year. “All the fundamentals are…
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Search Engine Marketing Helps Drive Back-to-School Sales
Summer may just be starting, but advertisers that want to do well this back-to-school shopping season need to plan now to make the most of this really impressive annual consumer shopping event. In fact, at an estimated $72.5 billion in combined back-to…
Bing Ads Doubles Number Of Keywords Advertisers Can Review In UI To Support Larger Accounts
Bing Ads has taken another step toward supporting larger accounts. Yesterday the ad network announced it had updated its user interface so that advertisers can now review accounts with up to 100,000 keywords in the Keyword Tab. As part of the updates, …
The 10 Most Important Paid Search Developments So Far In 2014
It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google’s lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings….
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Bing Ads Expands Bid Landscape Estimator Tool To Ad Groups, Non-US Markets
In March, Bing Ads launched its Bid Landscape tool in the US — essentially equivalent to the Bid Simulator in Google AdWords. Now, Bing Ads is rolling out Bid Landscape to at the ad group level. Non-US advertisers also now have access to bid landscape at the keyword level. Bid Landscape shows…
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Microsoft Shuttering Bing Ads Express
Bing Ads Express, Microsoft’s program to encourage small businesses to adopt the paid search platform, will be sunsetted this summer. Launched just last October and modeled on Google’s own AdWords Express, the program was designed to simplify and automate paid search advertising across…
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Bing Ads URL Auto-Tagging Finally Arrives
Rejoice, the Bing Ads team has finally rolled out one of its most-requested features — auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics can flow into Google Analytics. Until now, advertisers have had to manually add tag URLs or…
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