Bing Ads Express Available To Agencies, Resellers
As of this week, agencies and resellers can begin offering access to the Bing Ads Express beta to their clients. Launched in early October, Bing Ads Express is an automated platform for small businesses to have a basic presence on Bing Ads. Ads are tied to Bing Places for Business listings, and…
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Microsoft Provides More Clarity On Bing Ads Microsoft Account Sign-In
Last week, users began seeing prompts to set up Microsoft account log-ins for their Bing Ads accounts. Some users expressed consternation about the changes and log-in errors they were experiencing when trying to postpone the new process. Today, to miti…
Is Bing A Better Buy Than Google AdWords For Small Business?
Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords. While Google has more search volume and higher CTRs, Bing emerges as a lower cost source of…
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Roll-Out Of Bing Ads’ Microsoft Account Requirement Ruffles Feathers
Last week, Microsoft issued a second announcement that it would be transitioning Bing Ads account logins to Microsoft accounts — currently used to access Hotmail, Messenger, SkyDrive, Windows Phone, Xbox LIVE, or Outlook.com services. Today, some users who clicked “Remind me…
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The Double Serving Myth: When One Company Monopolizes PPC Ad Results
Here are two scenarios that are currently keeping many PPC advertisers up at night — maybe you’re one of them: A parent company buys up a significant portion of the competitors in a sector, and with the backing of large budgets, advertises each site on AdWords and Bing Ads, shutting…
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Bing Ads Accredited? Get Updated Badges And Certificates
You may have noticed, Microsoft rolled out new branding for Bing and Bing Ads over the past month. Now, that new look has carried over to the Bing Ads Accredited Professional program. Updated certificates and badges are available for use on your websit…
New PPC Login Required: Bing Ads Moves To Microsoft Account Logins Starting Today
Bing Ads users may start seeing a new screen at login asking them to sign in with a Microsoft account, in much the same way AdWords users are required to have a Google account. Once you make the switch, you’ll need to use your Microsoft account name and password to access Bing Ads and Bing…
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Bing Ads Analysis Tools Go Live: Dimensions Tab, Performance Comparison Graph
Bing Ads launched two very handy tools today that make account analysis from within the web interface a reality. The Dimensions Tab provides a shortcut to performing campaign analysis and includes access the fantastic Distribution graph. If you’re not using the distribution graph already, do…
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Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets
While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds that, due to managerial and strategic errors, SMBs inadvertently waste a quarter of their…
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Bing Ads Launches Its Own “Express” Program For Local Small Businesses
This week, Bing Ads unveiled Bing Ads Express, a pay-per-click program for small local businesses that is clearly modeled on Google’s AdWords Express program. Businesses can launch a single ad campaign tied to their Bing business listing and geo-target the ad to show in their locality. There…
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Bing Ads Launches Call Extensions With Skype On All Devices
Long anticipated, Bing Ads has rolled out call extensions powered by fellow Microsoft entity, Skype. The use of Skype uniquely allows Bing Ads call extensions to be delivered across all devices, including desktops. Call extensions can be set up using the web UI, Bing Ads Editor or the new Bing Ads…
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Hot Tactics For Geo-Targeted Ads On Google & Bing
At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I’m far more familiar with SEO than with paid search, so I like to stretch myself and learn more about the advertising side of the local search equation….
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Bing Ads Gets Extended Validation SSL Ceritificates & Two-Step Verification Process
Bing Ads announced today that it has tightened account security measures by adopting extended validation SSL certificates for its website, and added a two-step verification process for users accessing Bing Ads via a Microsoft account. According to the …
New Bing Ads Location Extension Features Roll Out To All US Advertisers
The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you’re running mobile or local paid search campaigns, you’ll want to be sure your location extension data is comprehensive to take advantage of these features….
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Bing Ads Introduces Performance Comparison Graphs
The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and change history visualization, but there hasn’t be a way to compare performance data without downloading, formatting and analyzing reports on your own….
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Bing Ads Expands To 5 Southeast Asia Countries
As of today, advertisers in Malaysia, Indonesia, Thailand, Philippines and Vietnam have access to Bing Ads. The roll out of Bing Ads means marketers in these countries can use one platform to advertise on both Yahoo and Bing. It also expands the geogra…
Bing Ads Launches Google Enhanced Campaigns Compatibility Update, Tablet Targeting Stays, Still
Today Bing Ads launched the updates the company announced in June to make the platform more compatible with the changes Google ushered in with enhanced campaigns. The updates were implemented to support uploading of now-enhanced AdWords campaigns into …
Bing Ads To Launch Excel Add-In To Streamline Campaign Management
In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center. Here’s what the process will look like: Essentially users will have the option to use Bing Ads Editor or the Excel…
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10 Features Unique To Bing Ads That You Might Not Know About
On the Bing Ads blog this week Marta Turek from Mediative spotlighted several features offered in Bing Ads that are not available in Google AdWords. Most PPC practitioners spend more time in AdWords than Bing Ads, soit can be hard to keep up with the different features offered in Bing Ads. AdWords…
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Bing Ads Sneak Peeks Editor Updates, Acknowledges Burning Mac Version Question
Microsoft’s Ping Jen has posted a look at upcoming changes to Bing Ads Editor, the desktop tool for managing Bing Ads campaigns. The changes include an updated user interface (UI) and faster data uploading. The UI updates are designed to make the editor align with “what you’re…
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