New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries

Similar to the Showcase ad format introduced this summer, the ads link to Google Shopping pages.

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Thirteen things marketers want to know about expanded text ads, direct from Google

AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads.

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Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer

The result for Littlewoods Ireland: the most successful Christmas campaign ever

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5 ingredients for writing the perfect expanded text ad

Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.

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Pull live inventory data from your product database and place it in your search ad copy

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.

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Criteo launches Predictive Search to automate Google Shopping campaign optimizations

The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.

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The eerie future of AdWords targeting

As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil.

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Dear Google, how about OS targeting? Programmatic search?

In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.

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What Google’s recent RLSA updates mean for advertisers

Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting.

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Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date

Keep your ad extensions up-to-date and applied everywhere with the latest AdWords script from columnist Daniel Gilbert at Brainlabs.

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