Official: Google is rolling out green “Ad” label globally
Yellow is out, green is in for text ads in Google search results.
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How to prepare for AdWords’ expanded text ads and device-based bidding
Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live.
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Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more
The new test offers more opportunity for ad exposure beyond the product listing ad box and mobile carousel.
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Bing Ads to support Expanded Text Ads: Shows new ads creator UI
Advertisers will be able to run AdWords’ new longer text ad format on Bing, too.
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Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
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With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week
What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit?
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AdWords’ new extra headline: 7 ways to make the most of it
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
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Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
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How Google’s latest design choice impacts consumers’ ability to search and discover
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data.
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Brand queries: the AdWords performance illusion
If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted.
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Official: Google to roll out Expanded Text Ads for all devices
Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset.
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Move over, text ads: How data feeds are driving new search experiences
Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future).
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Here’s an AdWords script to check for empty ad groups
See if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs.
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Google Product Listing Ads officially launch in Image search, among announcements for retailers
New features for Local Inventory Ads and an update on Purchases on Google.
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Google testing a carousel of Sitelink cards in search ads
Spotted on mobile, the carousel features individual cards that link to separate landing pages.
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SEM ad copy tips that you may find scary
Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.
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Brand bidding & PPC optimization: future of brand protection (part 8)
What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.
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Bing Bad Ads Report: 250 million ads rejected, 150K advertisers banned in 2015
Tech support scams remain at the top of the list of bad actors that search engines have to keep fighting.
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Callout and Review extensions now available in Bing Ads
Advertisers can add the extensions at the campaign and ad group levels.
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Google Shopping ads so hot right now: the meteoric rise of PLAs
For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.
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