Google launches Trial Run Ads for apps in search results to let users play before installing
The app streaming ads allow Android users to play with an app for 10 minutes right from the search results.
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Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live
The desktop carousel test simulates mobile. A new ranking treatment for “top-rated” products is now live on mobile and desktop.
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Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance.
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Bing auto-tagging comes to Shopping Campaigns, Image Extensions
Ad group tracking is also now enabled via the utm_content tag.
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How To Grow Online Market Share Without Increasing Your PPC Budget
What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend.
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Customer Match: Common Questions & How To Answer Them
Feeling apprehensive about using Customer Match? Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting feature in AdWords.
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Connecting Demographics To Search Queries
Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.
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Google’s New SERP Layout: The Biggest Winners & Losers
What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
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Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.
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Save Our Search: 3 Reasons Not To Overreact About Losing the Right Rail
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan.
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Show Me The Money: Following The PPC Keywords That Make Dollars & Sense
Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge i…
Are Dynamic Ad Varieties A Waste Of Your Time?
Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you.
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Retailers: GTINs Required By May 16 For Google Product Listing Ads
GTINs will be required for brand name products sold by multiple merchants.
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Are You Digging Deeply Enough Into Geographic Optimizations?
Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible.
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Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.
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Google Search Partner Network: Friend Or Foe?
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance.
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Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction
Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data shows.
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Get Your Priorities Straight: Structuring Google Shopping Campaigns
A good campaign structure can have a significant impact on performance, but what structure is right for your business? Columnist Laura Collins discusses some options that have worked well for her clients.
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Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)
The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.
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Bing Ads Adding Support For Upgraded URLs
The roll out will occur in two stages: one for AdWords imports and a second for full availability within Bing Ads.
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