AdWords To Require Verification For Call And Location Extension Phone Numbers
Ads without verified phone numbers will be disapproved.
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Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany
Star ratings for specific products appear in product listing ads.
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Bing Ads Unified Device Targeting Is Here: Explicit Smartphone Campaigns End This Week
The forced migration could lead to competing ad serving in your account if you haven’t take action.
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Google Cites Local Inventory Ad Successes After Walmart Drops Out
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores.
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AdWords Search Query Data Now Available Sooner
Search terms and some other data are now available within 6 hours.
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Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding
BrandVerity’s Q4 study looks at trademark usage in paid search across 10 industry verticals.
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Google Debuts AdWords Dynamic Structured Snippets
Automated extensions display content from ad landing pages.
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The Shifting World Of Search: Predictions For 2015 And Beyond
As the search ecosystem matures, search engines must overcome new challenges. Columnist John Cosley of Bing discusses how search engines are adapting to new trends in order to address user needs.
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No Whammies! Google To Test Social Casino Game Ads
Ads to appear across Google ad networks including mobile apps, search, display and video.
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AdWords Spring Cleaning Coming: Detritus Be Gone, But You’ll Have to Think Before You Remove
Unused ads, ad groups and campaigns will be deleted and “remove” will be a permanent move across the board.
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Bing Ads Offers Search Insights For Mother’s Day Marketers
Now A $20 billion holiday in the U.S., Mother’s Day-related searches start rising roughly a month in advance, though search habits vary by gift category.
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Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads
Ahead of Valentine’s Day, AdGooroo has released data on the top jewelry advertisers on Google and the keywords that grab their budgets.
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Bing Ads Auction Insights Now Available Globally
Reports show you how your ads compete against other advertisers’ ads on the Yahoo Bing Network.
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Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters
Ads (usually) will no longer be re-set and sent back to editorial review when tracking criteria change.
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Bing Ads Rolling Out Updates To Quality Score Reporting
Changes are designed to make quality score more informative and easier to use.
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Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing
The company’s foray into native advertising will harness intent signals from Bing Ads.
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Location Based Geo-Targeting Boosts Paid Search Ad Performance…Or Does It?
Columnist Wesley Young discusses the importance of truly local data in search marketing decisions.
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PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
Click share also rose on Bing’s product ads, doubling from Q3.
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Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived
Contributor Matt Ackley summarizes key findings from Marin’s recently released report.
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Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time
See how ads will display with bid increases before committing to new keyword bids.
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