New AdWords Shopping Campaigns Report For Google Analytics Rolling Out

Today, Google announced that a new Shopping Campaigns report will start appearing in the AdWords section of Google Analytics. The report is rolling out globally over the next few weeks. The news comes along with the full release of Enhanced Ecommerce f…

Now Make Changes To AdWords Settings And Ad Extensions Across Multiple Campaigns

Following up on last month’s ad customizers news, which brought dynamic insertion to a whole new level, Google has launched bulk editing for campaign settings and ad extensions. Bulk editing eliminates the tedium of making adjustments to settings and extensions within the AdWords user…

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Recharge Your Remarketing With 5 Tips For Q4

Columnist Eric Couch discusses his love of remarketing, complete with tips to improve your own performance this holiday season.

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Microsoft Execs Lay Out Strategy For Growing Bing’s Market Share: “We’re Putting Search Where People Are”

At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way Micosoft is t…

Clicks On Google Search Ads Show Elsa Is Tops, While Mr. Blobby Ranks Among Least Popular Halloween Costumes

Just as Google saw when looking at overall search data, AdGooroo discovered by looking at ad clicks on Google: Frozen’s Elsa is this year’s golden child of Halloween in the U.S. Of the $2.9 million advertisers spent on 1,128 Halloween costume keywords, paid search research firm AdGooroo…

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Google Testing New Ad Formats For Movies, Music In Anti-Piracy Effort

Today, Google published a report on how the company fights piracy. As part of this, Google provided updates on new ad formats its using to point users to “legitimate sources of music and movie downloads”. The newest format, which we have just seen in the wild, shows a list of ads in a…

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Bing Ads Tests Consumer Ratings Annotations

Bing Ads is partnering with reviews service, Viewpoints, to test out displaying consumer ratings annotations in text ads. Like Google’s version, which pulls from its own survey program, the ratings annotations in the Bing ads feature grades on performance features such as customer service,…

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Bing Ads Makes Combined Tablet-Desktop Targeting Official

Desktop and tablets are now united across paid search — with one caveat. Bing Ads has officially combined tablet and PC targeting in search campaigns on the platform, following on Google’s move to do so last year with the introduction of Enhanced Campaigns. Bing Ads announced the…

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Call Gap: Survey Finds 54 Percent Of Search Marketers Don’t Track Phone Conversions From Search Campaigns

How important are offline phone calls to search marketers? Google has reported that 70 percent of mobile searchers have called a business directly from search results. BIA/Kelsey estimates inbound phone calls from mobile search will grow from roughly 4…

Bing Ads Debuts Enhanced Sitelinks In US

Enhanced Sitelinks are now available on Bing Ads in the U.S., and  will be rolling out to more global markets through the end of the year. Enhanced Sitelinks offer two additional lines of copy below the link itself. Bing Ads reports that on average, advertisers testing Enhanced Sitelinks saw…

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Dangerous Weapon Ads On Google: A Look At New Policy Center Enforcement A Week In

Throwing axes, military knives, paintball guns, gun scopes. These items have are among the banned products listed in Google AdWord’s Policy Center, a list that in the past has had spotty enforcement at best. Last month, I looked at examples of supposedly banned dangerous products showing up…

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Bing Ads Makes Close Variants On Exact Match Permanent In U.S.

That test didn’t last long. A month ago, Bing Ads announced that it would test close variants on exact match in the U.S. As of yesterday, the switch has been flipped and close variants on exact match keywords are here to stay. Close variants include search queries that are close but not exact…

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Google AdWords Ad Customizers Rolling Out: Dynamic Insertion On Steroids

To those arguing that Google has been steadily dumbing-down AdWords and taking controls away, the company is responding with what it’s calling Tools for the Power User. The first tool to come out of the box are ad customizers, designed to help advertisers optimize ad creatives at scale. Ad…

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Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2

Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs an…

Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.

Last fall, Google introduced local product listing ads, which it is now calling “local inventory ads”, in the U.S. This week Google officially announced support for local inventory ads in the UK, France, Germany, Japan and Australia. These are product listing ads (PLAs) from nearby…

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Bing Ads Rolling Out Dynamic Sitelinks In U.S.

Bing Ads has debuted dynamic sitelinks, a new annotation that are automatically created and displayed in the same fashion as standard Sitelinks that advertisers control. If this sounds familiar, it’s because Google introduced the same feature in July. The engines know that sitelinks increase…

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Tackling AdWords’ New Default Close Variants Matching Behavior

Contributor Benjamin Vigneron explores the new default behavior and finds an efficient negative keyword strategy is more important than ever.

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