Google Shopping gets top spot impression share & product diagnostics reporting
The updates are available in the new AdWords interface.
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AdWords ad rotation settings to get trimmed: Optimize or don’t
The machine learning-powered ad rotation setting comes front and center.
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What teen fiction can teach you about writing ad copy
What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy.
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Site optimization or traffic optimization: Which delivers better results?
Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization.
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Dynamic Search Ads pilot in Bing Ads now open to all US advertisers
Ads are automatically matched to queries based on advertisers’ website content.
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How important is Google Shopping for retailers?
Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales.
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Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.
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2017 growth hacks: Use affiliates to improve PPC reach
In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line.
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Not ad creep: Images labeled ‘Product’ in Google Images part of new badges markup
The “Product” badges have the look of an ad, but are powered by rich markup schema.
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Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters
Stores are shown in cards instead of a list.
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Google testing list format for AdWords enhanced sitelinks
The test displays four enhanced sitelinks with a smaller font size used in the links.
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How to test (and perfect) nearly everything in PPC
Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing.
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Google intros new call bid adjustments in AdWords
The new “interaction” option can be used to adjust bids to get call extensions to show more or less often in mobile search ads.
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Got amazing content but no leads? 5 ways to rethink your paid strategy
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts.
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How to navigate the somewhat rocky transition to expanded text ads
Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google’s new AdWords ad format.
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Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads
Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the right rail, a new study shows.
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How to bring your potential customers back with retargeting
The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once…
Eight insider tips for exceptional price extensions
Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page.
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Google home service ads come to the East Coast & open up to more service categories
The local home services ad product is now available in 5 metro areas in the US.
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How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.
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