Google’s location tracking is better now than ever before
Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting.
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Should you bother rewriting your ads?
Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget.
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AdWords Price Extensions now live on all devices
Show prices for types of products and services in text ad extensions on desktop as well as mobile.
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Official: Google’s green outlined “Ad” label replacing solid green version
The new label for search text ads is now rolling out globally.
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Dos and don’ts of PPC advertising for universities
For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns.
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How to write PPC text ads in 2017’s sophisticated environment
There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates.
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Google is showing multiple ad extension types in a single swipeable carousel
In a new experiment, swipeable cards feature sitelinks, callouts, ratings and more in a mobile text ad.
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How to use psychological principles to improve ad copy
Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate.
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Here’s how Google’s own ads impact bids & pricing in AdWords auctions
Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all.
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Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads
Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data show.
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Bing Ads rolling out list exclusions for retargeting ads
Audience exclusions will be available in all markets.
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Bing rejected 130M ads in 2016, including 17M tech support scam ads
Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection.
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84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search
Both advertisers opted to drive users to their own sites instead of YouTube.
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Refreshing competitive search strategies in 2017
In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions.
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Google launches Ads Added by AdWords pilot: What we know so far
In the new test, ads based on existing ad and landing page content are added to ad groups by Google.
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AdWords IF functions roll out for ad customization as Standard Text Ads sunset
IF functions arrive to let advertisers customize ads based on device and retargeting list membership.
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Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.
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Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs yet, you’re not alone. Don’t get discouraged.
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The essential guide to pharma SEM
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising.
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What’s love got to do with Valentine’s Day?
Looking to woo consumers this Valentine’s Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.
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