It’s A Trap! Avoid These 4 Pitfalls In Paid Search

Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes.

The post It’s A Trap! Avoid These 4 Pitfalls In Paid Search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Bing Ads Offers Search Insights For Mother’s Day Marketers

Now A $20 billion holiday in the U.S., Mother’s Day-related searches start rising roughly a month in advance, though search habits vary by gift category.

The post Bing Ads Offers Search Insights For Mother’s Day Marketers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing

The company’s foray into native advertising will harness intent signals from Bing Ads.

The post Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing appeared first on Search Engine Land.

Please visit Search Engi…

Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]

Desktop’s influence, while still dominant, continued to wane in the fourth quarter.

The post Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin] appeared first on Search Engine Land.

Please visit Search Engine Land for the full ar…

Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]

Desktop’s influence, while still dominant, continued to wane in the fourth quarter.

The post Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin] appeared first on Search Engine Land.

Please visit Search Engine Land for the full ar…

Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions

Ever wonder how final delivery dates and special options effect online conversions before Christmas? Contributor Rebekah Schelfout shares her insights.

The post Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014

This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad…

Please visit Search Engine Land for the full article.

5 Incredibly Practical Reasons To Do PPC In 2015

The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results…

Please visit Search Engine Land for the full article.