New Bing Ads Editor Version (10.7) Now Available
Changes include some subtle but welcome usability updates and, best of all, the ability to edit the text of keywords that have already been synced.
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New Bing Ads Editor Version (10.7) Now Available
Changes include some subtle but welcome usability updates and, best of all, the ability to edit the text of keywords that have already been synced.
The post New Bing Ads Editor Version (10.7) Now Available appeared first on Search Engine Land.
Please…
It’s A Trap! Avoid These 4 Pitfalls In Paid Search
Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes.
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Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals
A new tool allows advertisers to stack themselves up against the competition, and instantly make changes where they see fit.
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Bing Ads Offers Search Insights For Mother’s Day Marketers
Now A $20 billion holiday in the U.S., Mother’s Day-related searches start rising roughly a month in advance, though search habits vary by gift category.
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Bing Ads Auction Insights Now Available Globally
Reports show you how your ads compete against other advertisers’ ads on the Yahoo Bing Network.
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Bing Ads Rolling Out Updates To Quality Score Reporting
Changes are designed to make quality score more informative and easier to use.
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The Future Of Search Is Productivity Across Platforms
Columnist John Cosley of Bing Ads discusses the future of search in a multi-device, cross-platform world.
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Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing
The company’s foray into native advertising will harness intent signals from Bing Ads.
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Bing Ads Reduces Campaign Reporting Lag To 1 Hour
Impression and click performance data is now delivered much faster.
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Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time
See how ads will display with bid increases before committing to new keyword bids.
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Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference
Additional copy below each Sitelink extension is available in most markets and languages supported by Bing Ads.
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Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop’s influence, while still dominant, continued to wane in the fourth quarter.
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Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop’s influence, while still dominant, continued to wane in the fourth quarter.
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Reaching The Modern Family: Cross-Device Advertising Is A Must
Are you deploying a cross-device search strategy to capture users as they move between devices? Columnist John Cosley of Bing notes that you’re missing out if not.
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Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy
Advertisers will need to use call or location extensions to display phone numbers.
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Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions
Ever wonder how final delivery dates and special options effect online conversions before Christmas? Contributor Rebekah Schelfout shares her insights.
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Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014
This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad…
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5 Incredibly Practical Reasons To Do PPC In 2015
The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results…
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Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue
What’s the relationship between traffic and revenue in SEM? Columnist George Michie explains.
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