Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads
Google, Bing Ads and Amazon are all seeing growth in shopping ads.
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Bing Ads retiring Campaign Planner in favor of Keyword Planner
Keyword Planner will take over at the end of July and offer most of the same capabilities.
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An Introduction to Conversational Commerce and Bots
Chat bots or conversational agents allow commerce to deepen their engagement with consumers at scale. Get the basics right and find out how from Microsoft’s Cedric Chambaz.
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The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here’s a look at the paid search changes that mattered most.
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Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets
The latest version of Bing Ads Editor features several new usability improvements.
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Bing Ads now offers competitive share of voice metrics
Advertisers can see how their campaigns, ad groups and keywords stack up against the competition with the new metrics.
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PPC strategy: Planning beyond the click
Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience.
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Bing Ads piloting in-market & custom audience targeting
Bing Ads is actively working on building out its audience targeting capabilities.
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Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns
The update brings Bing Ads in line with Google AdWords device bidding.
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Beginners’ guide to Bing Ads management
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.
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Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition.
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Bing Ads: Standard text ad support to end July 31, 2017
Advertisers will not be able to edit old STAs or create new ones after that date.
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The evolution of search through a modern consumer journey
Across a modern consumer journey search provides already multiple touch points for marketers. More will come with new user experiences powered by AI – learn more in this article from Cedric Chambaz.
Post from Cedric Chambaz
6 key paid search trends from Merkle’s Q1 2017 report
Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more.
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Bing Ads rolls out Merchant Promotions for Shopping campaigns in US
The program, coming out of pilot, spotlights offers in Bing product ads.
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Bing Shopping Campaigns get inventory feeds, search query reports at product level
New updates are aimed at enabling timely feed uploads and informing title optimization.
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Bing Ads Editor gets Review Extension support, better keyword import & more
New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences.
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Listen to your mother: Win Mother’s Day with humor and timing
Advertisers, have you put together your Mother’s Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.
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Bing Ads will automatically migrate monthly budgets to daily in April
Most advertisers already use daily budgets, but here’s a final heads-up for those still using monthly budgets in Bing Ads.
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Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads
Version 11.9 is now available.
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