Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%
Amazon and Yelp expected to see biggest search revenue growth rates in US.
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How to Hack Google Analytics UTMs for extra Bing data
If you’re not an e-commerce site using conversion tracking you can often go without vital PPC data in Adwords and Bing Ads. Learn how to hack UTM parameters to pass key Bing SQR data into GA to improve your optimisation efforts!
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Bing Ads Editor for Mac is now available to everyone
The highly requested desktop tool is now out of beta.
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The value of search across the modern consumer decision journey
Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel.
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Bing Ads rolling out list exclusions for retargeting ads
Audience exclusions will be available in all markets.
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Bing rejected 130M ads in 2016, including 17M tech support scam ads
Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection.
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Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.
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The essential guide to pharma SEM
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising.
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What’s love got to do with Valentine’s Day?
Looking to woo consumers this Valentine’s Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.
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Merkle: Google Q4 search growth aided by changes other than ETAs
Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google.
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Bing Ads launches Automated Imports to sync campaigns from AdWords
Advertisers can now set their imported Google campaigns to automatically update on an ongoing basis.
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Bing Ads rolls out scheduling for ad extensions
The option to show extensions during store hours or schedule for time-sensitive promotions is available in all markets.
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Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats
Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing.
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2016 in review: Insights for search marketers from Bing Ads
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017.
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2016: The year in paid search (A year of massive change!)
This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile’s now-dominant contribution to search.
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The next Bing thing: Get your Bing campaigns in top shape for 2017
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns.
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Edit Expanded Text Ads in Bing Ads apps
Advertisers can now make changes to ETAs from their phones.
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Bing Ads is building a bot to help you manage campaigns better
While there isn’t a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management.
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Ad extensions for the entire decision journey
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.
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Bing Ads Editor now supports remarketing audience management & shopping campaign product filters
The latest version of Bing Ads Editor is now available.
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