Bing Ads launches Structured Snippets for text ads
The extension is rolling out globally.
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Bing Ads apps keep getting more useful, now with bulk editing
Hints of more improvements to come.
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Bing Ads opens pilot access for Expanded Text Ads
Advertisers can apply now to begin testing ETAs in their campaigns.
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Bing Ads Editor now supports custom ad copy for native ads on MSN.com
Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool….
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Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.
The post SEO and voice search-proof your shopping campaigns this holiday seaso…
Bing Ads adds Enhanced CPC bid strategy to optimize for conversions
Automatically adjusts bids within a range depending on estimated likelihood of a user to convert.
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Bing Ads rolls out Upgraded URLs globally
Advertisers can begin migrating from destination URLs to final URLs and tracking parameters.
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Lifting the lid of the search box: Excel tips for search marketers
There’s so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here’s some Excel tips to help you take your data analysis to the next level.
Post from Cedric Chambaz
Color fade: A history of Google ad labeling in search results
A look back at how Google has treated ads in search results from blue shading to the green label of today.
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New insights on the customer decision journey
Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.
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Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia
Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process.
The post Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia appeared first on Search Engine Land.
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The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding, and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
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Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins
In a keynote discussion at SMX Advanced, Lynne Kjolso, general manager of global search sales and service at Microsoft, talked about how Bing Ads is evolving for mobile and more.
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It’s here: Bing Ads Editor for Mac launches in beta
After years of waiting, Mac users finally get a native desktop editor for Bing Ads with all the features of the PC version.
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The Election: More searchers, more opportunities
Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.
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Now you can edit text ads and address disapprovals in Bing Ads apps
Make quick fixes and updates to Bing text ads right in the iOS and Android apps.
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Broad match: What is it good for?
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool.
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Bing Ads to support Expanded Text Ads: Shows new ads creator UI
Advertisers will be able to run AdWords’ new longer text ad format on Bing, too.
The post Bing Ads to support Expanded Text Ads: Shows new ads creator UI appeared first on Search Engine Land.
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Bing Ads now accepting sign-ups for Shared Budgets pilot
Automatically redistribute budget across multiple campaigns.
The post Bing Ads now accepting sign-ups for Shared Budgets pilot appeared first on Search Engine Land.
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