Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
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Share conversions and remarketing lists across paid search accounts
Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplic…
Bing launches UET Tag Helper, a troubleshooting Chrome extension
Now quickly check if UET tags are set up correctly without having to wait for validation in the UI
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Move over, text ads: How data feeds are driving new search experiences
Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future).
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Bing Ads Editor 11.0 debuts with multiple account management, better search, easier login
The new version takes its cues from AdWords Editor, but it has a few notable differences.
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Bing Ads bans ads from third-party tech support services
Citing “serious quality issues,” Microsoft updates the Bing Ads global ad policy to disallow all ads from third-party tech support providers.
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Copy & paste comes to Bing Ads UI
Easily add keywords and ads to new ad groups from the web interface.
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Bing Ads makes it easier to segment performance data like time of day and device
The feature is now live in all accounts.
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Three research-driven PPC tips for the automotive industry
If you’re an automaker or car dealer, 2016 should be a good year for sales.
Bing Bad Ads Report: 250 million ads rejected, 150K advertisers banned in 2015
Tech support scams remain at the top of the list of bad actors that search engines have to keep fighting.
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Callout and Review extensions now available in Bing Ads
Advertisers can add the extensions at the campaign and ad group levels.
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Searching for searchers: Audiences are the new keywords
As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers.
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Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners.
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Bing Shopping Campaigns now out of beta in UK
Rollout marks the first market outside of the US to offer full Bing Shopping campaigns support.
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Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET
Only UET will be supported for conversion tracking by the end of June.
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A century of celebrating Mom: smart ad strategies for the mother of all holidays
Want to make the most of your paid search campaigns this Mother’s Day? Columnist John Cosley of Bing Ads shares Mother’s Day insights for digital marketers.
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Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr
The new ad extension is in beta in the US.
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Pump up the volume: six ways PPC can boost your promotions
Sometimes, you need a little extra boost for certain products or services. PPC tactics can help get the word out, and I’m going to show you how in six steps.
Bing auto-tagging comes to Shopping Campaigns, Image Extensions
Ad group tracking is also now enabled via the utm_content tag.
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Why Copying Campaigns Between Search Engines Misses Opportunities
Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing.
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