Why a well-crafted SEO strategy is imperative for the holidays
What are the holidays without SEO? Here are tips for companies from B2B to CPG, how to maximize SEO, and common pitfalls to avoid.
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Here’s a new content marketing strategy documentation map
I’m currently going through the process of establishing a content strategy from scratch and thought I’d share what I’m doing, which I’ve summarised in this visualisation.
Is a brutal approach to content migration best for SEO?
This is certainly a hardcore approach to a site redesign, but it makes sense. Everybody involved will understand that it’s not just the design that is being overhauled, but the content too.
Reigning In Content & SEO — The King & Queen Of Online Marketing
Years ago, SEOs proclaimed, “Content is king!” Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts. Fast-forward to 2014, and we’re facing more choices in our marketing…
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