Now is the best time to stitch your search marketing loopholes before 2022
A stitch in time saves nine, and a lot more when it’s about the cookie death, search marketing and SEO
The post Now is the best time to stitch your search marketing loopholes before 2022 appeared first on Search Engine Watch.
Bing Ads Refines Local Targeting Features
Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or…
Bing Ads Puts Estimated Keyword Bid Suggestions In Columns, Adds Keyword Delivery Status Alerts
Bing Ads launched a couple of relatively small but helpful features today. Both bring keyword status and bid insights into closer parity with Google AdWords. To get a better understanding of where keyword bids stand in relation to the competition, Bing…
Bing Ads Launches Live Chat Support And Industry Insights Portal With Research, Case Studies
Today, the Bing Ads team announced the launch of live chat support and a new industry insights portal. Live Chat will be available at all hours every day of the week for in its English-language markets. Customers can use Live Chat to ask questions abou…
Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]
In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year (YoY) according to IgnitionOne’s latest report which looks at the campaigns run through its digital marketing platform. In Q1 2014, paid search clicks…
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Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate
Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has experienced the “duplicate keyword” error that occurs when two keywords in an ad group have subtle differences like hyphens or accents. That’s because Bing Ads removes…
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Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors & Rising CPCs
As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail’s second biggest season: back-to-school. For BookRenter.com, an online text book rental company, back-to-school is its holiday season. Jean-Michel…
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AdWords Editor Update Brings Upgraded Sitelink Management And More
Google released an update to AdWords Editor, version 10.2, that supports upgraded sitelink management and several other smaller feature updates. Apparently now dubbed upgraded sitelinks, these new sitelinks rolled out in June just prior to the enhanced campaign roll-out. They give advertisers the…
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Google AdWords Testing New Drop-Down Navigation Ad Extension
Have you seen this new ad extension keenly spotted by Kim Clinkunbroomer of Philly Marketing Labs? As Clinkunbroomer pointed out, the “I am Looking For” ad extension gives users a drop-down navigation menu with links — in this case 10 — to specific sections of an…
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The Great Fade Out? How The Search Engines Stack Up On Ad Backgrounds In SERPs
A few weeks ago, Barry Schwartz reported that Yahoo was testing ad background colors – a pale green instead of pale blue. The search engines frequently test ad background colors in the SERPs. Google has tested blue, green, purple, and yellow variations. What struck me in looking at the Yahoo…
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Google Tablet CPCs Rise 1.7% Above Desktop For First Time [The Search Agency Report]
The Search Agency issued its Q2 State of Paid Search report today, finding that overall impressions were up 19.2 percent across all search engines quarter-over-quarter (QoQ), while overall clicks declined 7.8 percent. Cost-per-click (CPC) rose across all devices. This marks the first quarter The…
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Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results From Adobe
With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. Today, Sid Shah,…
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Bing Ads Launches Traffic Quality Center
Microsoft announced the launch of The Bing Ads Traffic Quality Resource Center today, a website designed to give advertisers and publishers visibility into the traffic quality protection systems of the Yahoo! Bing Network. The site includes sections th…
Report: Global PPC Spend Rises 15% On Higher Click Volume And Click-Through Rates In Q1
Global search ad spend rose 15% in Q1 2013 versus the previous year, according to the Kenshoo Global Search Advertising Trends report released today. That rise in spend was driven largely by a 62% increase in click-through rates and a 21% increase in clicks year-over-year. U.S. ad spend rose…
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Report: Bing Ads Gains Market Share In Q1
Efforts by Bing Ads to increase click volumes and gain market share from Google appear to be paying off, according to a report by The Search Agency. The Search Agency’s Quarterly State of Paid Search, released today, shows Bing’s share of spend rose 3.6% year-over-year to 21%. The…
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