Category: Google Webmaster Blog

A few weeks back, we announced that Search Central Live is coming to a few locations in Asia Pacific throughout 2023. If you speak Indonesian fluently and are interested, Search Central Live Jakarta is happening on July 12, 2023!

In this post, we discuss tips to help you take advantage of the Search Console bulk data exports
without incurring significant cost in BigQuery.

To better surface relevant, expert, and knowledgeable content in Google Search and News,
today we’re introducing a system called topic authority that helps determine which expert
sources are helpful to someone’s newsy query in certain specialized topic areas, such as
health, politics, or finance.

Search Central Live is back in Asia Pacific throughout 2023 and we can’t wait to meet you in person! We’re now ready to bring the events to more locations in the Asia Pacific region. Specifically, India, Indonesia, Japan, Singapore, and Taiwan are on our list.

In early 2020, Google’s Chrome Team introduced the Core Web Vitals to provide a suite of quality signals for web pages.
The Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals to better evaluate the quali…

A few recent issues made us realize that the hreflang x-default value is potentially underused
by sites that already use hreflang to help search users find the right version of their pages.
We want to remind you that it can be a powe…

Helpful content generally offers a good page experience. That’s why today, we’ve added a
section on page experience to our guidance on creating helpful content and revised our
help page about page experience.

Google Search now shows an expanded display of shipping and return information on Google Search text results for
merchant sites. We’re also making it easier to monitor and fix the structured data required to enable this
display using…

Videos can appear in several different places on Google, including the main search results page,
and video search results. Today we’re making changes to one of the ways videos appear in search results.
This will make it easier for u…

Every day, we’re discovering, indexing, and serving billions of web pages, and a significant
portion of pages we discover are spam. In 2022 we launched multiple updates to our systems
to thwart these attacks and ensure a spam-f…

When we launched the Search Central Virtual Unconference series, we got a lot of feedback to
organize events in multiple languages. On February 17, 2023 we held the first Virtual
Unconference en español after receiving a lot of requests for an event in Spanish.

One advantage of analyzing your performance data outside Search Console is that it allows you to
add more context to your reports, you can enrich the data with internal data you have about your
site. In this post we discuss how to en…

The Search Central Community is an online forum where site owners can help each other
troubleshoot issues around their site’s presence on Google Search, discuss various Search
updates, and share tips on improving their site’s visibi…

We’ll begin using page experience as part of our desktop ranking systems beginning in February
2022. The rollout will be complete by the end of March 2022. This ranking launch will be based on
the same page experience signals that we rolled out for mobile earlier this year.

In 2002 we launched a page with a set of guidelines for site owners that gave an overview of
best practices when it came to building a site. We called this page “Webmaster Guidelines” and
it’s been with us ever since. Since then we a…

¡Hola! The Search Central Virtual Unconference en español 2023 is now open for participant
registration. All sessions will be conducted in Spanish. If you speak Spanish and are
interested, be sure to register before February 1! Come meet the community, exchange ideas,
and have fun together.

Over the last few months we noticed an uptick in website owners and some content delivery
networks (CDNs) attempting to use 404 and other 4xx client errors (but not 429) to attempt to
reduce Googlebot’s crawl rate.

This post discusses an update to Search Console’s user and permissions to incorporate
functionality related to ownership and user management.

This post discusses an update to Search Console’s user and permissions to incorporate
functionality related to ownership and user management.

In this post, we discuss bulk data export, a new Search Console feature that allows you to export
data to Google BigQuery on an ongoing basis. You can configure an export in Search Console to
get a daily data dump into your BigQuer…