Category: similar audiences

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Five things to do on a small digital marketing budget

Lauren Crain

I’ll walk you through a few important tactics like retargeting site visitors and purchasers, mid-funnel remarketing, and more of these tips to utilize.

The post Five things to do on a small digital marketing budget appeared first on Search Engine Watch.

AdWords audience targeting Channel: SEM Google audience lists Google: AdWords: Enhanced Campaigns How To How To: PPC Paid Search Column PPC Remarketing remarketing lists remarketing lists for search ads Search Ads: Behavioral Targeting Search Engine Land similar audiences similar user lists similar users Uncategorized

How To Gain Additional Reach In AdWords With Similar Audiences

Rebekah Diedo

The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists…

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