August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in
Have you noticed a recent shift in Google’s local search results? Columnist Joy Hawkins shares everything you need to know about the ‘Hawk’ update, which seems to have killed some of the changes we saw with Possum.
The post August 22, 2017: The day the ‘Hawk’ Google local algorithm…
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Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated.
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6 things you need to know about Google’s Q&A feature on Google Maps
Noticed the new “questions & answers” section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature.
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20 of Google’s limits you may not know exist
Don’t get caught off guard by limitations you weren’t aware of! Columnist Patrick Stox shares 20 Google limitations that may impact SEO efforts.
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Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data
Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying low-performing organic listings so that you can start testing.
The post Alert! Abnormal organic CTR detected. Automati…
Mobile & desktop SEO: Different results, different content strategies
You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.
The post Mobile…
Content marketing & SEO: The scalable way to be in the right place at the right time
Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together.
The post Content marketing & SEO: The scalable w…
Why microsites aren’t always ideal for SEO
Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.
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Google says we don’t need no stinking location modifiers… or do we?
Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses.
The post Google says we don’t need no stinking location modifiers… or do…
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Buying a pre-owned domain? Check these 10 things first
Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration.
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Personalized Duplicate Content
Minutes ago, I had someone ask me how they can make their “personalized duplicate content” search engine friendly. How can they SEO their duplicate…
Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
Google’s upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains.
The post Load time, static …
How to improve your SEO with user-friendly interlinking
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience.
The post How to improve your SEO with user-frie…
Optimized store landing pages: An important part of local search strategy
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.
The post Optimized store landing pages: An important part of local search strategy …
How to get developers to implement SEO recommendations
The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done.
The post How to get developers to implement SEO recommendations app…
How to generate ideas when competitive analysis shows you nothing
Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed.
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5 mindset mistakes you may be making when it comes to SEO
Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential.
The post 5 mindset mistakes you m…
6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
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6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
The post 6 tips for using location information to boost conversion appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Breaking news: When AMP goes through the roof
Columnist Barb Palser says many big news stories are now consumed primarily in AMP format.
The post Breaking news: When AMP goes through the roof appeared first on Search Engine Land.
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