Google Asks What Do SEOs Do? Help Us Highlight Your Work.
Google’s John Mueller asked SEOs on Twitter to describe what they do, to a developer/coder/engineer. It looks like Google is looking to add more information about why developers should hire or consult with SEOs to their developer docs, maybe the why h…
Google: Huge Opportunity In Knowing JavaScript For Technical SEO
Google’s John Mueller believes that there is a lot of opportunity for a technical SEO to learn JavaScript. He said that there is going to be a lot more JavaScript development over the next couple years than in the previous two decades and having that …
Google’s John Mueller Shares His SEO Related Podcast List
A Reddit thread asks folks to share their favorite SEO related podcasts. I spotted John Mueller of Google share his list of his favorite SEO podcasts as well…
SEO For Google Now Harder? What Has Changes Over The Past Few Years?
There is an interesting thread starting up at WebmasterWorld talking about what has changed specifically with SEO around Google over the past few years. Specifically, why techniques they used back in 2016 no longer work in 2018…
Ask the SMXpert: Google manual penalties explained
Have you ever gotten a manual penalty from Google? It’s no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future.
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The first steps of your SEO audit: Indexing issues
Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit.
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Hreflang tags: How to serve correctly regionalized content
Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations.
The post Hreflang tags: How to serve correctly re…
Study: Responding to reviews can improve paid-search conversion rates
Better reviews would have meant 13,000 more local leads for businesses in the study.
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Stop being a link snob and saying no to certain links
Want to know what bugs contributor Julie Joyce when she’s building links? When webmasters say no to links using nofollow or link-builders refuse to use new tactics ‘just because.’
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SEO for multi-language websites: How to speak your customers’ language
Combining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International SEO tactics and multi-language content on global websites.
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Community Corner: Spotlight on Search Engine Land Award Winner DAC Group
An interview series highlighting 2017’s award winners: A look at the work they accomplished and the results they achieved.
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5 easy but smart SEO wins to boost content and link-building efforts
Don’t ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you’ll see better SEO results.
The post 5 easy but smart SEO wins to boost content and li…
SEO Ranking factors panel: SMX West session recap
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West.
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How using search opportunities can guide link-building content strategies
Why should you outline a link-building strategy before content is published? Contributor Andrew Dennis explains how smart research and planning boosts rankings and linking success.
The post How using search opportunities can guide link-building conte…
The ultimate guide to bot herding and spider wrangling
In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.
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Community Corner: Spotlight on Search Engine Land Award Winners Brainlabs & Trimark Digital
An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved.
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Community Corner: Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan
An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved.
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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
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Making your first AMP Story: Google’s answer to Snapchat and Instagram
With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares how to build your own AMP Story and get in front of the latest content trend.
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Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein
An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved.
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