Advanced SEO Analysis – Part 1: SEO Research & Wisdom Of The Crowd
A couple of years ago, I was invited to speak at the SMX Advanced conference in Seattle on the topic of SEO and competitive intelligence. It is an area of SEO I’m passionate about, not only because it is one of the most difficult things in SEO to scale and do right, but also because […]
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“When Do The Olympics Opening Ceremonies Start?” You May Be Surprised Which Search Engine Has The Best Answer
I didn’t realize how hard it would be, but yesterday I wanted to find out more about the Olympic opening ceremonies and when they would start. NBC, which is broadcasting the games in the U.S., appears to have nothing on its official website about the ceremonies or what time they’ll air…
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Single Page Websites & SEO
Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool when filled with great fonts, graphics and transitions. But can you SEO a single-page site and rank? Google’s Matt Cutts had this to say: (video…
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How To Optimize Database-Driven B2B Websites
Database-driven websites are very common in the B2B sector. This is because many companies want to have a catalog of products available on their site for distributors, but it would not be cost-effective to manually build out those pages as they are mea…
Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool
With more than 3,700 survey respondents, this year’s industry survey from search marketing analytics provider Moz discovered the No. 1 SEO tool used by internet marketing professionals is Google Webmaster Tools. The majority of the survey focused on marketing issues, but Moz did ask…
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Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder. Then cooked them up, ate the dish with a […]
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Are PDFs Optimal For SEO? The Pros And Cons
I expect that most everyone working in SEO knows that PDFs are indexable by search engines. PDFs can also appear with an authorship-rich snippet in Google SERPs. But, just because a file format can be indexed doesn’t always mean that it’s the ideal approach. Today, I’d like to…
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Keep Writing Quality Content: SEO Bloggers React To Matt Cutts’ Claim “Guest Blogging Is Dead”
Google’s head of webspam, Matt Cutts, caused an uproar in the SEO community yesterday when he published a blog post on his personal blog claiming guest blogging for SEO purposes is dead. In his post, Cutts offered a history of how guest blogging has moved from being a reliable source of…
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Local SEO Scam Of The Month: Craigslist SEO
Most SEO consultants I have met are pretty decent, hard-working folks. But there are plenty of SEO con artists out there, and it kills me every time I see a small business (or a big business) get taken. Recently, I had the privilege to witness a true P…
Secrets Of Successful Enterprise SEO Part 2: Building A Winning Team
In the first part of this series, I outlined a powerful method used by successful enterprise SEOs to tackle the challenge of enterprise SEO. While operational planning is critical to get in place, the best laid plans are useless unless you can execute …
Just Say No To SEO (Sometimes)
There are some SEO rules that you should break. While conventional SEO wisdom advises certain types of behavior, there are times when that advice should be ignored. SEO must be viewed as part of a larger overall marketing picture, and sometimes other c…
The B2B Marketer’s Guide to Baidu SEO
Baidu is the most popular search engine in China, which makes it a very powerful channel for B2B marketers in the global market. As of November 2013, Baidu held 63.55% of the search engine market share in China. The other two big players in the market …
2014 SEO Playbook: Off-Page Factors
Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will mean for marketers in 2014, especially as it relates to content and authority. Part 2 took an updated look at on-page SEO factors, including…
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A 7-Step Guide To Maximizing The Reach Of Your B2B Content
Forrester Research recently released a report called Put Distribution at the Heart of Your Content Marketing, which addresses an issue of increasing importance within the content marketing world. Many marketers are very focused on writing top quality content. The process of brainstorming, creating,…
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The Importance Of Responsive Web Design For B2B Sites
The mobile takeover of web surfing activities is growing rapidly each year, so it’s imperative for B2B businesses to conform to the trend. Yet, a large number of B2B sites are still not doing anything for tablet or mobile device users. At the same time, traffic from mobile and tablet tends to…
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The Intersection Of SEO & Web Design
As technology advances and web usage evolves, so do SEO best practices. Web designers now have more choices and technologies available than ever before. As we enter 2014, I expect we will continue to see advances in web design that bring even more opti…
5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers
While discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals may be confused about SEO, particularly when it comes to advising clients on search initiatives. Jargon, conflicting “expert” opinion,…
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62% Of Marketers Say Local Search Is Getting Harder
During the recent InsideLocal webinar series, I’ve had the chance to gather the opinions and feelings of the hundreds of search agencies, consultants, “in-bound” marketeers and business owners who logged in to listen. We ran a number of on-the-spot surveys (or polls) during each…
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Secrets Of Successful Enterprise SEO Part 1: Operational Planning For SEO
Believe it or not, one of the most challenging aspects of taking on the responsibility of an enterprise site is not determining what needs to be done. There is usually no dearth of opportunities to improve things and no end to the long list of tasks that need to get done — yes, even at…
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4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy
It’s the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up their retail strategy. It’s a crucial, make-or-break time of year for retailers to excel in customer service, gift-wrapping services, and, of…
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