8 SEO Cleanse & Recharge Ideas For Fall 2013
Whether you mark it by Labor Day or the Autumnal (Fall) Equinox, summer is coming to an end — which makes this a great time to give your website an SEO cleanse and recharge the old batteries. Here are 8 things you can do to strengthen quality. 1. Fix Errors Listed In Webmaster Tools Both…
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SEM For B2B Companies That See No Value In Search
Not every company sees the value of SEM in the B2B space. Companies that only do two or three deals per year based solely on lead nurturing will have no need to rank for keywords or for building site traffic. Selling any website services outside of des…
SEO Checklist For Startup Websites
Startups have a lot going on. Staffing, outreach, overhead, paperwork, development, testing, financing — and that’s just before lunch. Regardless of the industry, startups are by their nature volatile businesses that are stuck bootstrapping much of the heavy lifting early on in their…
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6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014
There isn’t much left of this year. Companies that haven’t started planning their marketing strategy and budgeting for 2014 must begin soon. When it comes to online marketing, most businesses rely excessively upon Web analytics to decide what was (or wasn’t) effective. What they…
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Used To Searching For Content? Now, Content Searches For You
When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend. Search, by definition, implies user-initiated actions. How is this changed by technology such as Google Now and…
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Building The B2B Organic CRO Machine
Over the last few years, I’ve watched the search marketing industry grow from being traffic-growth focused to being conversion- and usability-oriented. In the coming years, I expect to see an even stronger focus on usability and conversion. One thing that makes the B2B sector different from…
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New Research Says Search Engines Have Little To Do With Promoting Pirated Content
A new research paper authored by Matt Schruers and published by the Computer & Communications Industry Association argues that search engines have been unfairly targeted in the quest to impede online copyright infringement. According to the paper, the perception is that search engines are the…
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5 Critical SEO Mistakes Leaders Must Avoid
It isn’t easy being a leader in today’s digital economy. The rapid shifts in technology and the way customers adapt to it has transformed business. Barriers between online and offline business have broken down. Capital alone is no longer decisive in determining success. Google’s…
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Search Engine Land’s Guide To SEO Explained In New Slideshow Format
Earlier this month, we announced the addition of Mobile as a new SEO element in the 2013 Edition of the Search Engine Land Periodic Table of SEO Success Factors, following a Google announcement that mobile site optimization is a factor in search rankings. The Search Engine Land Guide to SEO…
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Link Building Outside The Box: Outreach & Content Refreshing
Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations. One thing most can agree on is that methods always need to adapt to keep up with opportunity and algorith…
Five Steps To Clean Up Your Links Like A Techie
You’ve been in business for many years. You may have done it all on your own, or you may have enlisted the aid of unscrupulous SEO “services” to built links for you. Either way, you may be wondering whether you need to conduct a link clean up. This column contains a five-step…
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How To Spot Crappy SEO Pitches You Can Ignore
Just like anyone, I get crappy SEO pitches. My advice to anyone who gets these out of the blue is to ignore them. A good firm isn’t clogging your inbox with supposedly awesome sounding offers. But as a guide to crap you can especially ignore, here’s the latest from my inbox. The Pitch…
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The Perils Of Parallax Design For SEO
First it was Flash, then AJAX, and now…. parallax design. As SEOs, we often find ourselves butting heads with Web designers over website design and usability. Certain design approaches and techniques, while helpful for usability, may not be ideal for SEO purposes. But that doesn’t mean…
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Are Google’s Results Getting Too Ad Heavy?
Are Google’s search results getting too ad-heavy? A new blog post suggesting that Google’s non-paid listings make up only a tiny fraction of the entire page has sparked some discussion, though the exact percentage actually varies on how you count what’s on the page and from…
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You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy
The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black. The light colored moths could no longer hide against this bac…
Should You Take Over A Competitor’s Domain Name?
A HighRanking Forum thread has a site owner asking about expired domain names. Not any expired domain name…
Only 6% Of Top 100 Fortune 500 Companies Have Sites That Comply With Google’s Mobile Requirements
Last month at the SMX Advanced Conference in Seattle, the head of Google’s webspam team Matt Cutts briefed the audience on the importance of mobile SEO. “You really need to be thinking about mobile,” said Cutts during his keynote session, “We’re starting to think a lot…
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SEO Community Joins Together To Honor Parents Of SEO Consultant Michael Cottam
In a horrific sequence of events, Oregon SEO consultant Michael Cottam lost both of his parents on the evening of June 16, 2013 near Myrtle Point, Oregon when Renae and Lola Cottam were murdered in their home before their house was set on fire by the s…
SEO Community Joins Together To Honor Parents Of SEO Consultant Michael Cottam
In a horrific sequence of events, Oregon SEO consultant Michael Cottam lost both of his parents on the evening of June 16, 2013 near Myrtle Point, Oregon when Renae and Lola Cottam were murdered in their home before their house was set on fire by the s…
I Want To Delete My Discussion Forum: Should I 404 It?
In December 2005, about 7.5 years ago, I started a forum on this site. Truth is, today, I barely spend time there. I make it incredibly hard to sign up…