Best practices for qualifying your link opportunities
So, you’ve got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process.
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Moz Won’t Be Updating Their Search Engine Ranking Factors
The last time Moz updated their search engine ranking factors study was over two years ago in August 2015. Well, that might be the last time they ever update it.
Moz said on Twitter that they have no plans on updating this study…
What the development of visual search will mean for SEO
Columnist Kristopher Jones talks visual search — its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology.
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10 facts about rich results that all SEOs should know
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them.
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How much will privacy regulation disrupt the local search market in 2018?
Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry.
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18 link resolutions for 2018
Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018.
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Do you have a shot at ranking for that phrase?
Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target.
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A year in review: Search Engine Land’s top 10 columns of 2017
We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to local search updates and more.
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SMART goals for SEO
How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and how to apply them to your SEO campaigns.
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Going organic: Our top SEO columns of 2017
Search engine optimization saw another exciting year as readers consumed content on everything from video optimization tips to research on the latest ranking factors.
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Negative reviews from ex-employees are finally against Google’s guidelines
Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary.
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What to watch for in 2018: Mobile SEO predictions
Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.
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From algo to aggro: How SEOs really feel about Google algorithm updates
Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs.
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Unique international trends require a unique marketing approach
Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017.
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Embrace a product manager mindset to improve 2018 SEO KPIs
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals.
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The enterprise business of SEO: Communicating to the C-suite
Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search.
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4 things SEO professionals should do consistently
Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients.
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How independent reviews influence Google’s trust in your brand
Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts.
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The upcoming mobile app Monday: Be prepared
Christmas Day and the day after are two of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.
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3 inconsistencies in Yelp’s review solicitation crackdown
Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.
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