Optimizing for Hanukkah: Sometimes it’s still strings, not things
Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet.
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How to generate links that drive traffic, not just ranking
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.
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SEO in 2018: Optimizing for voice search
Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice.
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Visualizing your site structure in advance of a major change
Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance.
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How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers
According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website.
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Google revamps its SEO Starter Guide
This is the first update of the SEO starter guide in several years.
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A balanced approach to data-driven SEO
SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.
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5 local search tactics your competitors probably aren’t using
When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.
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The importance of targeting branded searches
Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy.
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AMP: A case for websites serving developing countries
As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap.
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Links: To speed or not to speed
Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can’t.
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It’s time to change your SEO reports!
SEO reports are often really useful… for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line.
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Top 10 local search insights of 2017
From location data to SEO, columnist Wesley Young of the Local Search Association provides his top 10 list of local search lessons learned in 2017.
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8 simple ways to utilize a blog to improve SEO results
Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains.
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Four brand-building activities that lay the foundation for SEO
Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential.
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Law firms spamming Google My Business: Don’t trust your money or your life to them!
Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical.
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My 12 most important SEO metrics to monitor
How do you measure success within your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks.
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SEO SWOT Analysis: Focus your efforts in areas that deliver results
Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts.
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The changing SERP: Understanding and adapting to dynamic search results
Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the wor…
Looking to get out of the SEO business? Good!
The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole.
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