Do Google Posts impact ranking? A case study
Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings.
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The four pillars of an effective SEO strategy
Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories.
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Pleas…
The SEO ‘do more with less’ cookbook
How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business.
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Siri, Safari and Google Search: What does it mean for marketers?
Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.
The post Siri, Safari and Google Search: What does it mean for marketers? appeared first on Search Engi…
The ever-growing local search universe
Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching.
The post The ever-growing local search universe appe…
13 outdated SEO tactics that should terrify you
In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won’t die!
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Mobile-first updates from SMX East
What does the mobile-first index mean for you? Contributor Eric Enge summarizes a panel from SMX East with tips for how to prep your mobile site and content.
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Local SEO for service-area businesses requires a lot of servicing
What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts.
The post Local SEO for service-area businesses r…
Tips to troubleshoot your technical SEO
Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems.
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SEO Ranking Factors in 2017: What’s Important and What’s Not
What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.
The post SEO Ranking Factors in 2017: What’s Important and What’s Not appeared first on Search Engine Land.
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How to use long-tail keywords to build your short-tail rankings
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail.
The post How to use long…
How to increase B2B traffic by 192% in five months
Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client.
The post How to increase B2B traffic by 192% in five months appeared first on Search E…
19 technical SEO facts for beginners
Want to dip your toes into techncial SEO? Columnist John Lincoln shares some fun tidbits for those just starting out.
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10 ways to generate links with online influencers
Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site.
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A brief history of Google’s most important local search updates
How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.
The post A brief history of Google’s most important local search updates appeared first on Search Engine Land.
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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer
Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP.
The post Accelerated Mobile Pages (AMP) conquer the competition for sho…
From big to small: 5 free image compression tools reviewed
Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed.
The post From big to small: 5 free image compression tools reviewe…
Google Tag Manager now has a native scroll depth tracking plugin
The new feature lets site owners track vertical and horizontal scrolling on their website pages.
The post Google Tag Manager now has a native scroll depth tracking plugin appeared first on Search Engine Land.
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68% Of SEOs Do Their Work Without Log File Analysis
A few weeks ago, I conducted a poll asking SEOs how they do their job with or without log files. I discussed how log files can be an awesome way to uncover SEO issues including crawling, indexing, and even some ranking issues…
Poll: Black Hat SEO Not Dead Yet
SEOs seem split on the question of is black hat SEO dying. That is a poll we ran in July and we have over 870 responses thus far.
It seems like most think black hat SEO is not dying…