Visually understanding your site structure and external link weight impact
Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.
The p…
Are Home Service Ads the death of home-based businesses on Google?
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local sear…
Will chatbots become part of the consumer search experience?
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.
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14 ways to get smarter with your content and SEO
Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success.
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Moving to HTTPS? Don’t miss this unique opportunity!
Google recently announced that forms on web pages over HTTP will be marked as ‘not secure’ in Chrome starting this month. Columnist Fili Wiese believes this presents a good opportunity to make the switch to HTTPS — and that webmasters can take advanta…
Targeting featured snippet and ‘People also ask’ SERP features
Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.
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Canonical tags gone wild
What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights.
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7 on-site SEO problems that hold back e-commerce sites
Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions.
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The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer.
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SEO content strategy: How to grow visits by 300% in one year
Creating great content isn’t enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy.
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Poll: Do You Request & Get Log Files For Your SEO Jobs?
There is an interesting conversation on Twitter around SEOs asking and obtaining access log files from their clients. It seems like many SEOs do prefer to have access to the raw log files from the site but many are unable to obtain it…
3 ways to improve link equity distribution and capture missed opportunities
You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value.
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Google is making strides with Google My Business
Though Google My Business isn’t perfect, columnist Brian Smith believes that recent updates and added features illustrate Google’s commitment to making the platform work for local business owners.
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SEO 101: Which URL versions to add to Google Search Console
Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage.
T…
How long does it take to deindex low-quality or thin content published by accident? [case study]
Is mistakenly published content impacting your site’s SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue — and how long it may take to resolve once fixed.
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3 reasons SEO is the account-based marketer’s secret weapon
A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they’re better together.
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An integrated approach: From SEO to PPC and beyond
Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year.
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5 easy-to-miss SEO mistakes blogs make
Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers make.
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How to conduct an SEO content audit
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs.
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Maximizing the potential and value of your SEO team
Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand.
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