Keeping your edge sharp with AdWords
These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing pages, Purchases on Google, updating the AdWords Keyword Planner and more. But factor in the increasing prevalence of machine learning an…
Monday Afternoon #HeroConf Keynote Speaker Brad Geddes, Mobile Ad Testing
Jasmine Aye recaps Brad Geddes presentation at HeroConf on proper ad testing for mobile users and how to consolidate metrics into easily reportable figures.
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Monday Afternoon #HeroConf Keynote Speaker Brad Geddes, Mobile Ad Testing